Book Design in Self Publishing - Breaking New Ground

Book Design in Self Publishing - Breaking New Ground Book Design in Self-Publishing: Breaking New Ground Self-publishing is often about pushing the boundaries, and this is what today’s interview is all about. The Perfect Capital by Karen Healey Wallace isn’t just any self-published book, it is one whose design is ingrained into its very being, both through the story it tells and through its sophisticated layout and typography.The Perfect Capital has truly broken new ground and was nominated for Best British Book Award Shortlist and Best Editorial Design Award Shortlist 2014. We   spoke to Karen about the inspiration behind the book, it’s design, and typographer Eric Gill’s role in the story. For those who love video, just hit play. If you prefer images with an edited text, feast your eyes on the text and words below.â€Å"Book production in the hands of writers should create books nobody’s done, nobody’s even dreamed of. Because they come unimpeded out of your imagination.† Karen Healey WallaceWelcome Karen it’s great to have you with us, to start with, can you please tell me a little more about you concept of book creation in the hands of authorsHi! Well it does seem illogical to me that books in the hands of authors aren’t the best books on the market. There was an age when ‘vanity publishing’, as they called it then, was the high-end of the market and the idea that an author can see their book through exactly the way they wanted it, should produce the most beautiful books. So it seems to me a strange anomaly that a lot of self-publishing now seems rubbish - lots of Print-On-Demand books, often with typographical errors etc - but it doesn’t need to be that way and it shouldn’t be! So I hope that The Perfect Capital is a pathfinder for more books like this.Please show us what the book looks like! It’s quite an object†¦Well to start with, here’s the spine - the spine title has replaced the collator’s marks which was probably one of the bravest thin gs I did because you can’t actually see the title at all. I made the executive decision that people don’t make book choices from 15 feet away, they usually walk right up to it and see whether they want it.A brief background around how this thing came into being: The Perfect Capital is a piece of literary fiction. It’s about one woman’s quest to find the perfect letter form of the typographer Eric Gill (1882-1940). So the story weaves in that character’s artistic discoveries, which looks at Eric Gill’s real-life inscriptions in London. This is woven into the other side of the story line where an old-fashioned character (Maud) falls in with the most imperfect man (Edward). The fiction and narrative is based in Gill himself: I took the perfect artist and put him in one character; and then I put the other part of Gill as a highly imperfect man into another character.That was originally where I was going to leave it†¦ What I didn’t re alise was going to happen was put perfectly by Beatrice Ward who said that â€Å"Either the whole man comes up, or else the tweezers slip†. It was everything or nothing. I absolutely experienced that in my relationship, so I found myself unable to pick and choose. I was writing the design brief for the book and the book when I knew I was going to be self-publishing it, the book literally appeared fully formed in my head. Whilst I did need to find a designer and a printer, I actually never needed to submit that brief because I knew exactly what I wanted, I just needed to find the people to make it happen.Talk us through the thought process of making the bookThe nice thing is that although I ended up making something special, I never decided to make something special: I didn’t sit down and say â€Å"this is going to be a really beautiful book†. My only decision was to make a book that was absolutely right for my story. The perfect book in my mind isn’t jus t an advertisement for the story that’s inside it, it actually tells the story from the moment you pick it up.Because I didn’t know what I was doing, I was in the lovely position to make the book that I chose to make, rather than make the book that convention or machinery would allow. It’s having the idea and saying â€Å"how can I make this work† rather than knowing how things work and limiting your ideas to that. I knew that I wanted a type-only book that fit with my story. The book is of course in paper and not in stone, but it has a feeling of stone. It’s very simple and feels like an art book and obviously the story is about an artist inside.service@reedsy.com to claim your discount!