Campaigns and Elections

USA has held more elections than many other countries in the world. Nonetheless, some of these elections record a low voter turnout. It has also had weak political parties with many political offices to fill. There are two political parties that fill all office vacancies. Voter participation has been high in parliamentary democracies where few elections have taken place.Advertising We will write a custom essay sample on Campaigns and Elections specifically for you for only $16.05 $11/page Learn More The question arises on how best people can achieve democracy. This is possible through limiting the number of elected offices, focusing voter attention and increasing political participation or keeps the wide range of elected offices with a correspondingly lower rate of political participation. This paper seeks to give views on how the government can increase participation in elections. USA has many elective offices; on estimation there are about 521,000 post s filled through the election process. As a result, there are many names for voters to familiarize themselves with, which largely de-motivates voters. The mechanics of voting procedures also are another reason for low voter turnout. To increase voter turnout, government needs to reduce offices to be filled in the elective process. This will reduce the names the voters need to know before the election date. Reform programs can play a role to increase the voter turnout. Nevertheless, these restructures need to focus on the benefits and voting cost. Usually, the winner in an election spends more than his or her opponent. It is important for challengers than for incumbent to outspend the loser. Incumbents have been correspondingly receptive to restricting spending. The campaign money comes from some major donors. These reforms limited how much an individual could give to a candidate in each election, authorized public funding for primary elections and presidential general campaign and a llowed organizations to establish political action committees to fundraise. This shows that current reforms focus on campaign cost only. A free and fair election process shows how democratic a country is. Democracy is the freedom to do what one wants so long as it is within the law without a person forcing another to do against his or her will. America is a democratic country; the constitution is the huddle on the way to force people to register as voters and vote. Policies are the tools that will urge people to register and vote. Make good policies by the candidates and urge people to register to support the policy. Policies, however, good they maybe will encounter opposition, slowing change.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is accurate that election campaign should insight people to participate in election in large numbers. Prior governing experience is not necessary during campa igns. The voter turnout in a presidential election has decreased drastically by a margin of 10 percent since 1960, from 62 percent to 52 percent. People no longer value politicians as they did years ago. The most preferred candidate could be that he/she has not enough money to do the regular advertising that his /her opponents do. Two years to elections, Television will start airing campaign adverts for a certain candidate. This candidate could not be the people’s choice thus demoralizing them from registering. The merit is for the most popular candidate. Therefore, I agree with the author of Op-Ed Case Study. In conclusion, so as to increase voters turn out, government needs to eliminate most of the elections de-motivators. Policies that encourage voters to vote can help achieve this objective. It is essential to give the voters a reason to vote. This will surely increase their numbers during elections. This essay on Campaigns and Elections was written and submitted by user Elisabeth Bruce to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Say of Course in Spanish

How to Say of Course in Spanish If you want to indicate that something is obvious, just as you would do in English with the phrase of course, here are some words and phrases that you can use, some of them are adverbs of affirmation. Of course, when translating such sentences to English, you arent limited to the phrase of course or those used here; depending on the tone of the conversation, you can also use words such as obviously and certainly. Claro A literal translation of claro is clearly, although of course often works, depending on the context: Claro que irà © a Costa Rica a ver a Cristiano. (Of course, Ill go to Costa Rica to see Cristiano.)Sà ­, sà ­, claro, estoy muy contenta. (Yes, yes, of course, Im very happy.) ¡Claro que sà ­! (Of course!) ¡Claro que no! (Of course not!) ¡Claro que fue gol! (Of course, it was a goal!)La diferencia, claro, es que la droga es ilegal. (The difference, of course, is that the drug is illegal.)Claro que el paà ­s est dividido entre los que trabajamos y los que no trabajamos. (Clearly, the country is divided between those of us who work and those of us who dont work.) Desde Luego As is the case with other idioms, the phrase desde luego doesnt make much sense if you try translating it word for word (since later). But in some areas it is a popular way to say of course:  ¡Desde luego! (Of course!) ¡Desde luego que no! (Of course not!)Desde luego que habrà ­a un nuevo plan. (Of course thered be a brand-new plan.)Desde luego que vamos hacerlo lo ms rpido posible. (Of course, were going to do it as quickly as possible.)Jimmy Page es un gran guitarrista, desde luego. (Jimmy Page is a great guitarist, of course.) Por Supuesto Por supuesto is also very common:  ¡Por supuesto! (Of course!) ¡Por supuesto que no! (Of course not!)Por supuesto creo que el estado debe ayudarnos. (Of course I believe the state should help us.)Estoy muy satisfecha, por supuesto. (Im quite satisfied, of course.)Por supuesto, vamos a analizar todo lo que pasà ³. (Obviously, were going to analyze everything that has happened.) Be aware that sometimes por supuesto can be part of a longer phrase to indicate that something is supposed rather than proven, as supuesto is the past participle of suponer, which often means to suppose: Detuvieron al hijo del actor por supuesto abuso. (They arrested the actors son for alleged abuse.) Es un Hecho Que Es un hecho que can be used to indicate that something can simply be assumed: Es un hecho que los senadores tambià ©n aprobarn el programa. (It can be taken for granted that the senators will also approve the program.)Creo que es un hecho que el cambio del clima se debe al hombre. (I believe its a given that climate change is mans doing.) Other Adverbs Other possibilities include the adverbs obviamente (obviously), seguramente (surely) and ciertamente (certainly), although of course the choice of translation depends on the context: Obviamente la pregunta est formulada de esa manera para confundir a la gente. (Obviously the question is worded that way to confuse people.)Compramos muchas cosas y obviamente compramos trajes de baà ±o. (We bought a lot of things, and obviously we bought swimsuits.)Seguramente prefieren lo mismo que nosotros. (Surely they prefer the same thing as we do.)Ciertamente no quiero ser parte de ello. (Certainly, I dont want to be part of that.)Nuestro profesor, ciertamente, es à ºnico. (Our teacher definitely is unique.)Las casas estn deterioradas y seguramente requerirn de una inversià ³n grande. (The houses are deteriorated and surely will require a large investment.)

Diversity in the U.S Essay Example | Topics and Well Written Essays - 250 words

Diversity in the U.S - Essay Example The other factor that made the United States an ethnically diverse country is the fact that diversity adds to the national strength. In fact, â€Å"History has shown that when you have diversity, you have strength† (Parks, 2012). The increasing diversity of the American population may therefore be one of the things that help maintain the diversity itself. In fact, according to co-director of the Kinder Institute for Urban Research, Stephen L. Klineberg, â€Å"We are a free people, and we come from everywhere† (Parks, 2012). The strength that diversity brings about is therefore in the sense of freedom and omniscience that it ascribes to the population. Among the various ethnic groups in the United States, the most dominant remains as 79% of the population in 2010, and is expected to be reduced to 72% by 2050, while the projected number of Blacks increase from 13.1% in 2010 to 14.6% in 2050, Hispanics from 15.5% to 24.4%, Asians from 4.6% to 8.0%, and other races from 3.0% to 5.3%, thereby reducing the dominant group of white Americans (â€Å"Projected Population,† 2004). In fact, California, and soon perhaps Texas, already has Non-Hispanic Whites as a minority (Schmitt, 2001). This trend of migration is probably helped by the 1965 repeal of the National Origins Act as well as the theorized increase in national strength due to ethnic diversity. There is therefore a possibility, based on the aforementioned theories and on population projections, that the dominant white population of the United States will be outnumbered by other races in the future. The most diverse American city as of now is Houston and all of America is exp ected to be like this city in 30 years (Parks, 2012). Parks, L. B. (2012). â€Å"Houston, Most Ethnically Diverse City in the United States, Study Finds.† Retrieved July 29, 2012 from Asia Society Organization:

Poverty in the Global economy Essay Example | Topics and Well Written Essays - 250 words

Poverty in the Global economy - Essay Example The government should try harder to redistribute income so that the have-nots can make use of their share as it is their democratic right. By redistributing income, the government’s popularity will increase. High levels of inequality are not alright. Inequality cannot be solved by taking from the wealthy and giving to the poor. However, it can be solved by empowering the poor. By empowering them, they are given power to do something which shall lead to productivity. Persons who work hard can also be identified by the leaders in the society and rewarded. This will create productive competition among the people. In such a scenario, the society should also strive towards equality in income (Snarr and Snarr 9). When it comes to poverty, globalization has been a negative force in the world. The reason for this is that it has allowed bigger businesses and wealthier nations to drive forward their aims at the expense of less endowed nations and small businesses. This has been through progress in technology which small businesses and developing countries cannot manage to pay for. Also, many of the jobs created by globalization are not well paid and companies have been outsourcing cheaper labor from other countries (Snarr and Snarr

Abortion, a Right of Choice Research Paper Example | Topics and Well Written Essays - 1750 words

Abortion, a Right of Choice - Research Paper Example There is no compromise to discuss, no middle ground to be negotiated: one concerned with the freedom of choice and woman’s health the other the life of the unborn. To appropriately examine the subject, the opposing viewpoints including the legal, medical and moral aspects must be argued with similar determination and without bias. The topic of abortion is multi-faceted and each side of the issue provides thought-provoking, credible arguments. It’s up to the individual to disseminate the information and make up their own mind based on what they consider to be moral but everyone should understand both positions and approach the subject with a no prejudices so as to make the choice that is comfortable for them. This discussion first presents the ‘right-to-life’ view then follows with the ‘pro-choice’ position, both of which are complex and compelling. The moral case for and against are important in a social context yet inconsequential because thes e emotionally charged opinions will not decide whether abortions remain safe and lawful or not. The discussion concludes that legal abortions should be the law of the land. Pro-Life This country was built upon the foundation of the freedom of choice. Those who are for legal abortions use this catchphrase while insisting on a woman’s ‘God given right’ to make life choices on her own without the federal or state government interfering. This simple philosophy is accepted by some but the reasoning is flawed when the realities of abortion are studied. Research has shown that the majority of women who have abortions are coerced into committing this deadly act of a living being. In addition, safe abortions are a myth, there is no such thing as they would lead people to believe. Women who are experiencing an unwanted pregnancy know that there is precious little freedom of choice for them. The women themselves typically want to bring their child to full term. Other domina nt influences in her life such as parents, boyfriends/husbands and friends are usually the forces that put pressure on her to end the pregnancy. â€Å"Eight out of 10 women surveyed after abortion said they would have given birth if they’d had support and encouragement from family and friends† (Reardon, 2002). It’s the abortion that, in most cases, is unwanted by the expectant mom, not the child. More often than not, the father of the baby, not wanting to accept responsibility, may threaten or mercilessly beg a mother until she agrees to have the abortion. â€Å"In 95 percent of all cases the male partner played a central role in the decision† (Zimmerman, 1977). This and other research has clearly illustrated that most women ultimately come to a decision that goes against her conscience. Legal abortion allows fathers to force their desire on women. Some women reluctantly consent to abortion out of desperation because they are afraid of continued abuse. Th at fear is validated because women who decline to abort their child have been subjected to severe abuses which have escalated to murder if the women continued to refuse to end the pregnancy. The primary cause of death for pregnant women is murder. What other motive than one involving abortion could there possibly be? â€Å"Sixty-four percent of women surveyed report being pressured by others into unwanted abortions† (Reardon, 1992).   Ã‚  Immediately after the abortion is performed, the one(s) coercing the ‘choice’ are relieved and rarely, if ever, give the inconvenient subject another thought. Women, in contrast, suffer long afterwards, consumed by guilt and heartbroken over their irreversible decision. â€Å"

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for

The Great Masculine Renunciation Essay -- French Revolution Fashion Cl

The Great Masculine Renunciation At the end of the 18th century there was one of the most significant events in the history of dress. Men gave up their right to all the bright, more elaborate, and more varied forms of clothing. They left all that to the women. Men abandoned their claim to be considered beautiful. They, instead, aimed at being useful in society. Those who have studied the situation all agree that the causes for these changes were primarily of political and social nature. The also believed that in their origin the causes were associated with the great social upheaval of the French Revolution. One of the purposes of decorative dress was to emphasize distinctions of rank and wealth. These distinctions, however, were among the chief of those that the French Revolution, with its slogan of "Liberty, Equality, Fraternity," aimed at abolishing. There were, particularly, two ways in which these new ideals tended to produce a simplification in the dress of the male sex. First, the idea of the brotherhood of man was obviously not going to work with clothing, which by their very nature, emphasized the differences in wealth and station between one man and another. The tendency to greater simplification was powerfully reinforced by a second aspect of the general change that the Revolution implied. Work had now become more respectable. A major example of such changes was the change in men's pants. Previously men's pants were lighter colors, and the pant... The Great Masculine Renunciation Essay -- French Revolution Fashion Cl The Great Masculine Renunciation At the end of the 18th century there was one of the most significant events in the history of dress. Men gave up their right to all the bright, more elaborate, and more varied forms of clothing. They left all that to the women. Men abandoned their claim to be considered beautiful. They, instead, aimed at being useful in society. Those who have studied the situation all agree that the causes for these changes were primarily of political and social nature. The also believed that in their origin the causes were associated with the great social upheaval of the French Revolution. One of the purposes of decorative dress was to emphasize distinctions of rank and wealth. These distinctions, however, were among the chief of those that the French Revolution, with its slogan of "Liberty, Equality, Fraternity," aimed at abolishing. There were, particularly, two ways in which these new ideals tended to produce a simplification in the dress of the male sex. First, the idea of the brotherhood of man was obviously not going to work with clothing, which by their very nature, emphasized the differences in wealth and station between one man and another. The tendency to greater simplification was powerfully reinforced by a second aspect of the general change that the Revolution implied. Work had now become more respectable. A major example of such changes was the change in men's pants. Previously men's pants were lighter colors, and the pant...

Ice Cubes Addiction Simulation

My 48 hour ice cube addiction simulation turned out to be very different than what i had expected. I don't put an ice cubes in my water cup at all. So my ice maker in the freezer is always empty. So I have to keep the ice maker full of ice cubes to use it in my addiction simulation. My first hour in the 48 hours simulation I was trying to fill my water bottle with ice cubes. I spilled some of ice cubes on the floor. My dad got suspicious when I filled a water bottle full of ice cubes, because I'm not used to put an ice cubes in my water bottle. My dad yelled at me and asked me why I needed that much ice anyways. I said that I needed to keep my water cold. He said we have a cold bottles in the refrigerator. I said it's better to drink water with ice cubes, he looked at me and said you weren't do that before. I said yeah, but i just want to try it. He didn't believe what i said. So it was so hard to keep my ice cubes addiction from my dad, and my friends also. My friend Johne when he saw my water bottle full of ice cubes, he kept asking me about, and made it very difficult for me to try to come up with a descent lie. It's easy to see how all the lies of an addiction can destroy a relationship and cause multiple problems. I noticed that the next morning while I was sitting in my room I was very thirsty even though I never am. I need a cup of water full with ice cubes, but my dad is sitting in the living room, and he can watch what i'm doing in the kitchen. I planned to get ice cubes in a smart way. I said dad I'll prepare the breakfast. I went to the kitchen and I started to prepare the breakfast, when my dad was watching the TV I turned on the microwave and I opened the freezer softly, and I kept looking to my dad if he realized what I'm doing. I filled my cup with ice cubes and water and I put it in a bag and I hid it under the couch. I must have gotten a little caught up in the whole ice addiction and started to want to drink the ice water. 2 days were easy to hide my addiction but after a while my dad would have probably caught on and i would have had to confess. This was a very eye opening and interesting experiment.

Free Essays on Alcibiades

The history of Greece includes many â€Å"great† men: some led them to glory, and some led them to destruction. Assess the qualities, weaknesses and contributions of Alcibiades and review the war between Athens and Sparta. Alcibiades was one of the so-called â€Å"great† men during the Peloponnesian Wars’ between Athens and Sparta. The Peloponnesian War took place in ancient Greece from 431 B.C. to 404 B.C. There are many factors that led up to the Peloponnesian war. One of these factors came from the Persian defeat. Yet another was Alcibiades himself. This along with the overall arrogance of the Athenians in general brewed a pot of war ready to boil over. The war between Athens and Sparta was ready to erupt far before it actually did. Athens’ always knew that Sparta was the only other power in Greece that could contend with them. Many of the Delian League (a group of counties formed to keep the Persians in line after the Persian War, Western Civilizations pg 137) city-states began to rebel against Athenian control shortly after the defeat of the Persian Empire. Athens, needing the control of these lands and money, quickly squashed these rebellions and imposed Athenian citizens into the city-states. This obviously started the further dislike of Athenians by the rest of Greece. With this further content the Corinthians persuaded Sparta that war with Athens was inevitable. Once the war finally erupted in 431 B.C., the Athenians came to the quick conclusion that they could not possibly defeat the Spartans in land warfare. Thus they devised a new strategy. They brought all the Athenians inside the walls of Athens. They then set out against the Spartan forces by sea. Since the Spartans had almost no naval war ships, they suffered tremendous defeats to Athens navy time and time again. This strategy was a simple plan based on waiting out the Spartan forces inside the walls of Athens while the Helots (a person... Free Essays on Alcibiades Free Essays on Alcibiades The history of Greece includes many â€Å"great† men: some led them to glory, and some led them to destruction. Assess the qualities, weaknesses and contributions of Alcibiades and review the war between Athens and Sparta. Alcibiades was one of the so-called â€Å"great† men during the Peloponnesian Wars’ between Athens and Sparta. The Peloponnesian War took place in ancient Greece from 431 B.C. to 404 B.C. There are many factors that led up to the Peloponnesian war. One of these factors came from the Persian defeat. Yet another was Alcibiades himself. This along with the overall arrogance of the Athenians in general brewed a pot of war ready to boil over. The war between Athens and Sparta was ready to erupt far before it actually did. Athens’ always knew that Sparta was the only other power in Greece that could contend with them. Many of the Delian League (a group of counties formed to keep the Persians in line after the Persian War, Western Civilizations pg 137) city-states began to rebel against Athenian control shortly after the defeat of the Persian Empire. Athens, needing the control of these lands and money, quickly squashed these rebellions and imposed Athenian citizens into the city-states. This obviously started the further dislike of Athenians by the rest of Greece. With this further content the Corinthians persuaded Sparta that war with Athens was inevitable. Once the war finally erupted in 431 B.C., the Athenians came to the quick conclusion that they could not possibly defeat the Spartans in land warfare. Thus they devised a new strategy. They brought all the Athenians inside the walls of Athens. They then set out against the Spartan forces by sea. Since the Spartans had almost no naval war ships, they suffered tremendous defeats to Athens navy time and time again. This strategy was a simple plan based on waiting out the Spartan forces inside the walls of Athens while the Helots (a person...

Cyber Communication Essays

Cyber Communication Essays Cyber Communication Paper Cyber Communication Paper Essay Topic: Cyber Bullying These perverted people searched through chat rooms of innocent people and got them to give away personal information. Cyber communication through cell phones is also a big problem among teens. About 25 percent of American tens text in school, this leads to grades decreasing. Setting is also another major problem in the world. The laws on setting are so strict to where you can go to Jail for many years If caught. Many teenagers these days try to get nude pictures from their girlfriend/ boyfriend. What these teens do not know is that having these pictures is a federal offense. Two kids at my school just this year have already gotten into trouble for having inappropriate pictures on their phone. One student got nine days of out of school suspension and the other got kicked out of school. I consider these people to be lucky because one article stated that a girl named Jesse Logan committed suicide over setting. She was a happy teenager until her world turned upside down when her boyfriend broke up with her. Her boyfriend sent the nude pictures of herself to everybody through email and text. Once the students of the school got these pictures they emotionally attacked her. This was so overwhelming that she started to skip class because of it. She eventually hanged herself at the age of eighteen (Mike Celiac). The people of my generation are sophomoric and do not want to believe that they are doing anything wrong. However It Is not Just only teens that are setting It Is the older generations that are starting to sextet too. Setting Just needs to stop period. The cell phone Is a great Invention dont get me wrong but It Is meant for adults to use not little kids who have no idea what they are doing. Every year I see kids younger and younger get cell phones and it Just drives me off the wall. Just the other day I walked into the elementary school right across the street and saw a kid testing on a cell phone. Little kids do not need to get a phone until they are at least in the eighth grade. I believe this because when I got my first phone I was In the sixth grade and I would only use my phone a couple of times until I was In the eighth grade. Also kids this young do not know what they should and shouldnt tell people. 35 per cent of teens use their cell phones to boost test scores or school grades (http:// YMMV. Monotone. Com/article/19696. HTML). Cell phones are also distractions for kids. They distract them in school and even when they are on the road and driving. In fact 46% of tens text while driving (http://vim. Artlessness. Com/business-ideas-articles/ statistics-on-testing-784182. HTML), This Is dangerous because It Is one of the leading causes In car accidents In teenage rolling. Its not only ten teenagers Tanat text Ana drive my own dad does it and it drives me crazy. Cell phones are a great invention but people need to learn when and when not to use them. Cyber bullying is a big part of a teenagers life today.

The Battle of Peleliu Research Paper Example | Topics and Well Written Essays - 750 words

The Battle of Peleliu - Research Paper Example It is believed that the lessons learned from the attack despite of great loss assisted in the invasions of Philippines and Japanese later. The point behind unattended state of the island was the consideration of least strategic worth of the place in the war, even then the marine regiment sacrificed 1800 soldiers in five days to Japanese defenders. The aim behind mentioning this statistics is to reinforce the idea that undue bloodshed and upheaval was the prime feature of World War II. The referred battle of Pelelieu is the least recognized war of history with the massive bloodshed for a point of no strategic worth. The literature witnesses the fact that Major General Rupertus was given the task id invading the island with no evident objective and supporting information. The initial plan of invasion comprises of the action plan of three days. The fundamental target was to occupy the 30 foot coral promontory that holds the central place of Island by it cost them around 1200 precious lives to reach that point because of the fact that the moment they tried to enter the island, troops were attacked by Japanese defenders with hailstorm of mortars, artillery, grenades, and machine gunfire. (Ian) The man power of American troops consists of young marines not more than the age of 21. There was no aircraft support to secure their back nor was the essential supply of water at ease. It was almost after five days of constant battle that finally situation was under control. The big share of the success was earned by Colonel Chesty Puller being called afterwards the glory hound because of regular encouragement for fighting relentlessly. It was later acknowledged that the island had more than 500 caves used as hiding place of defenders of Japanese that secure them from fire and render a safe position to target the marine troops.(FT) However, the point behind such a sacrifice of time, energy and resources for a point of no strategical importance is what I tried to

Science ommunication Essay Example | Topics and Well Written Essays - 1500 words

Science ommunication - Essay Example Science communication programmes and activities have a very important role to play for developing a scientifically informed and attitudinally rational society. Sustained science communication efforts play a key role in enhancing level of public understanding of science and thus empowering them with useful knowledge. This can be done by way of interpretation of scientific knowledge and scientific concepts to the public through different mass media - print, broadcast, folk, interactive or digital. One such initiative on the web is http://whyfiles.org. The message may comprise of written words, spoken words, body language signs, icons or symbols. Sometimes, Noise may get embedded with the message, if the channel is not robust and reliable. A noisy message in turn may not communicate the intended thoughts to the receiver. Therefore great emphasis is laid on the medium as well, as Marshall McLuhan's famous saying goes, 'the medium is the message'. The mission statement of 'why files' says: "The mission of The Why Files is to explore the science, math and technology behind the news of the day, and to present those topics in a clear, accessible and accurate manner. We are based at the University of Wisconsin-Madison, but The Why Files covers science at all institutions that engage in scientific exploration and discovery."1 Strengths: Founded in 1996 as part of the National Institute for Science Education with funding from the National Science Foundation, the Why Files has been supported through the Graduate School of the University of Wisconsin-Madison since 1998. The support, financial as well logistical is the prerequisite for sustenance of any science related venture, because science in general is not a blue eyed boy of business community and we must not expect open hearted patronage from this sector. Whatever comes is