The Ethical Issues Coca Cola Needs to Consider

P1 – Describe the ethical issues Coca Cola needs to consider in its operational activities. Your manager has asked you to prepare briefing papers to explain the ethical issues the client organisation needs to consider in its operational activities (P1) Understanding Business Ethics| Understanding business ethics| Business Ethics plays an important role in business today and it can be defined as an examination of how people & institutions should behave in the world of commerce and it Ethics – is the study of the moral obligations and the difference between right and wrong.Ethical values – the standards that are held and are set by a business or individuals that control their behavior. Business Ethics . Every activity and every profession requires that employees work with the responsibility and must respect not only general, but also the special requirements of professional morality. Since ancient times it comes to professional morality or professional ethics, emph asizing such things as professional conscience and responsibility, self-esteem and dignity. Source http://www. ibe. org. uk/index. asp? upid=71&msid=12Individuals and professionals within Coca-Cola must be ethical in the decisions they make this include: Respect other workers and managers, Using appropriate behavior Perform job competently Act loyally Act honestly Coca-Cola ethical activities Coca-cola always focuses on making a positive contribution to the community. Coca-cola support a lot of charities, aims to be the beverage industry leader in energy efficiency and climate protection. Also they keep trying to improve bottling plants to safely return to nature and communities an amount of water equivalent to what they use in their beverages and production.Operational activities Operational activities are day-to-day actions taken by a firm to achieve its primary purpose to simplify that it is what a business actually does. Coca-cola makes soft drinks and beverage products, factori es contain machinery and have people running them, it makes and receives deliveries, people travel to and from the factory. Operational management is very important and that includes controlling how a business works, so that it achieves the aims and objectives which is set by strategic management. Aims and objectives An aim is where the business wants to go in the future, its goals.Objectives give the business a clearly defined target. Plans can then be made to achieve these targets. Without aims and objectives there is no meaning to business, it's the aim and objectives that give meaning to subsequent activities of planning, directing, staffing, organising and controlling. Coca-cola’s aims and objectives are to: To refresh the world – in mind, body and spirit by providing the best product that they can to the public in order to create customer satisfaction and ensure that all employees are working to their highest standards.Coca-Cola also wants to be the best beverage sales and customer service Company and make sure to never let their high standards of quality fail. To create a value and make a difference – everywhere they engage. To inspire moments of optimism – through their brands and actions Live Our Values Coca-Cola’s values serves as a compass for their actions and describe how they behave in the world. Values include: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mindDiversity: As inclusive as our brands Quality: What we do, we do well http://www. thecocacolacompany. com/ourcompany/mission_vision_values. html Corporate Responsibility Coca-Cola manages their corporate responsibility through the Public Policy and Corporate reputation council. Coca-cola also have to review Company policies and practices relating to significant public issues of concern to the shareholders. After res earching Coca-cola’s Code of Conduct I found that Coca-cola said: Corporate responsibility is not just good for Coca-Cola, but for the whole world too.Protecting resources, saving energy and encouraging recycling are serious challenges. If we all play our part in meeting them, everybody will benefit. http://www. thecoca-colacompany. com/ourcompany/pdf/COBC_English. pdf Corporate Governance The Coca-Cola Company is committed to sound principles of corporate governance. The Board is elected by the shareowners to oversee their interest in the long-term health and the overall success of the business and its financial strength. The Board serves as the ultimate decision making body of the Company, except for those matters reserved to or shared with the shareowners.The Board selects and oversees the members of senior management, who are charged by the Board with conducting the business of the Company. After researching Coca-cola’s Code of Conduct I found that the responsibili ty for administering the Code rests with the Ethics & Compliance Committee, with oversight by the Chief Financial Officer, General Counsel and Audit Committee of the Board of Directors. The Ethics & Compliance Committee is comprised of senior leaders representing corporate governance functions as well as operations. http://www. thecoca-colacompany. om/ourcompany/pdf/COBC_English. pdf Environment Environment is very important as it’s the natural world either as a whole or in a particular geographical area. When it comes to Coca-Cola they keep trying to improve themselves and be environmentally friendly. Coca-Cola designed water programs to support healthy watersheds and sustainable programs to balance the water used throughout their production process. Also they use sustainable packaging, energy saving and climate protection. There are many bad stories how Coca-Cola had a bad impact on the environment. Negative stories – EnvironmentIn 2004 Coca-Cola opened bottling oper ations in India – Kala Dera village and after factory was opened the community started to notice a rapid decline in groundwater levels and people was thirsting because of Coca-Cola. Coca-Cola has more than 50 bottling plants and six are reported that they are draining water too much, because each bottling plant extracts up to 1. 5m litres of water everyday from the ground and it takes about 9L of clean water to manufacture a 1L of Coke. Sustainability Sustainability can be defined as maintaining the world’s resources rather than depleting or destroying them.This will ensure business can support human activity now and in the future. Coca-Cola is always trying to reduce and optimize the amount of materials and energy used for their packaging, also 85% of their products is delivered in recyclable bottles and cans. Coca-Cola are also trying to reduce their impact and minimize their use of water and their goal is to improve their water efficiency by 20% by 2012. So all in a ll Coca-Cola is keep trying to stay sustainable as possible, although they have bad stories about depleting water in India. In 2000 Coca-Cola opened a new plant at Plachimada in India and it produced 1. m litres of coke everyday which is almost 11m litres of clean water from the ground everyday. Human rights are the rights and freedoms to which all humans are entitled. Coca-Cola is constantly improving their human rights by respecting their employees and customers and protecting workplace rights. Coca-Cola had a lot of bad stories about human rights. To date, there have been a total of 179 major human rights violations of Coca- Cola's workers, including 9 murders. In 2001 Coca-Colas bottling companies had been linked to many controversies.These included the murder of eight union leaders. Violence, abductions and torturing of the union members were common practice in Colombia. In Code of Conduct Coca-Cola have said â€Å"We are continually advancing our understanding of human rights by engaging with experts in the field and with our peer companies. In 2007, The Coca-Cola Company joined the Business Leaders Initiative on Human Rights (BLIHR), a network of 11 multinational companies focused on identifying practical ways of applying human rights principles within the business context. † http://www. thecoca-colacompany. om/ourcompany/pdf/COBC_English. pdf Corruption is to be guilty of dishonest practices and impairment of integrity. Corrupt means getting something by unfair means. It’s a major concern for every business and Coca-Cola do have a policy on corruption, although they were involved in corruption in past such as they â€Å"underhand dealing† and getting contracts not ethically and fairly. Anti-Corruption Partnership As a signatory to the United Nations Global Compact, Coca-Cola are actively engaged with other companies and nongovernmental organizations in the fight against corruption.In December 2007, Coca-Cola became a signatory to t he World Economic Forum Partnering Against Corruption Initiative (PACI), making The Coca-Cola Company the first food and beverage company to join approximately 140 other multinational companies in the private sector fight against corruption http://www. thecoca-colacompany. com/ourcompany/pdf/COBC_English. pdf Trading fairly – is market-based approach to empowering fair trade where: * Business is carried on in an open manner * Consumers can feel secure that the goods and services that they paying for are going to be of satisfactory quality * Competition is open and fair 005 Pepsi Co had filed a case in the US accusing Coca-Cola of monopolizing the market of fountain dispensed soft drinks in the US. 2005 Coca-Cola agreed to end all its deals with shops and bars in Europe to stock only Coca-Cola. 2005 Coca-Cola were accused of poor trade practices in Mexico, because Mexicans were buying â€Å"Big Cola† rather then products from â€Å"Coca-Cola† because it was cheap er therefore Coca-Cola changed pricing strategies in Mexico and therefore started threatening the small business owners to stop selling â€Å"Big Cola†.Coca-Cola had few bad stories for not trading fairly in past these includes not letting shops to sell other soft drinks. http://en. wikipedia. org/wiki/Fair_trade Legal and regulatory compliance Legal Compliance is more important than regulatory compliance. The most important statutory areas are; * Freedom of Information Acts (2000 and 2002) * Data Protection (1998) * Health and Safety * Employment Law * Human Rights (2000) * Animal Welfare Acts And Regulation * Contractual Relationships * Environmental Information regulations 009 Lawsuit was filed in regards to company flavours, of Vitamin Water. Claims say that there is 33 grams of sugar in each bottle of Coca-Cola that is more harmful than the vitamins and other additives. 2008 Coca-Cola were accused in Philippines for an unfair competition case because investigation raided three of cokes warehouses for illegally possessing imported bottles. 2008 Coca-Cola had to pay $137. 5 million to settle a shareholder lawsuit as they were channel stuffing or artificial inflation. Coca-Cola was charged in a U. S.District Court for the Northern District of Georgia, with â€Å"forcing some bottlers to purchase hundreds of millions of dollars of unnecessary beverage concentrate to make its sales seem higher. † Regulatory compliance is almost as important as legislative compliance. This is an important element in both good management and institutional efficiency. Elements include: * Funding * Teaching Quality Assessment * Research Quality * Financial Audit * Risk Management * Disaster Planning and Business Recovery http://www. lilesparker. com/areas-of-practice/regulatory-compliance http://www. thecoca-colacompany. om/ourcompany/pdf/COBC_English. pdf Coca-cola negative stories Working conditions Working conditions can be defined as the conditions in which staff works this can include stress and noise levels, degree of safety or danger or physical environment. Coca-cola has strict working conditions to ensure that their staff is always safe. Working conditions are really important and it includes health and safety standards. Coca-cola has bad stories for its working conditions. To investigate Coca-cola’s working conditions few undercover students’ was sent to Coca-cola’s factory for temporary job during summer.One of the student’s was beaten by staff members at the agency and student said that he was beaten by staffers at the agency after he demanded pay for his work at Coca-Cola. Coca-cola had even more bad stories relating to summer jobs these can be found in link bellow: http://www. chinadaily. com. cn/china/2009-08/20/content_8591019. htm Business Practices Business practices are a method, procedure, process, or rule employed or followed by a company in the pursuit of its objectives. Coca-cola has a lot of b usiness practices and some of them was not been followed in the past.In 2003 Indian NGO, Centre for Science and Environment has announced that they found cancer causing chemicals in Coca-Cola. 2007 Coca Cola's products that were produced and distributed in the Indian market contained pesticides such as DDT, lindane, malathion and chlorpyrifos which all contribute to cancer and a weakened immune system of the human body. Individual Ethical responsibilities Every single worker in Coca-cola’s company must act in accordance with the law it does not matter is it staff member or is it manager all individuals should follow their own ethical principals at all time and be ethical.Conclusion Therefore to conclude this report on ethical business culture and trade practices of Coca Cola, some basic elements that can be adopted by Coca Cola are like Develop worldwide code of ethics, by these we mean that the statement given by the company's business culture is not true and the company sho uld come up with a proper solution to this problems and should not tolerate any human rights infractions in any of its plants, or by any of its subsidiaries.Consider ethical issues in strategic development, while making the strategic the company should consider ethical issue and develop its strategy according to it. Develop periodical â€Å"ethical impact statements†, when they are promoting any of its product they should make an ethical statement with it as it will help them to improve the company's image in the minds of consumer. RecommendationsCoca-Cola Company must ensure that they keep their company always ethical and don’t have any bad stories. Although they are doing good job and not getting and bad stories about them lately, but still they should try to make their company even more ethical for people to think that it is a good company that has a good corporate image. Source: Coca-cola bad stories – http://en. wikipedia. org/wiki/Criticism_of_Coca-Cola

“Poor People would be better off if they had fewer children to feed and clothe”. Essay

â€Å"Poor People would be better off if they had fewer children to feed and clothe†. The competence of the poor in rearing children will always be a notion of concern in every society, notably in the Caribbean region. Sadly, we suffer from different economic and social developmental issues which dates back as far to the issuing of independence from our colonial states with the exception of some French Caribbean countries such as ; Martinique, Guadeloupe, St. Martin and British Virgin Islands. However, most countries are plagued with the demon of unemployment courtesy of the fluctuating economy in the world at large and in the west. Most countries also suffer from brain drain leading back to the slow economy . For each society to be effectively studied, one has to go beyond the surface and dissect the situation, as cells are to the body so are people to the society/ country that we live in, hence the importance of population studies in finding out issues that plague the society, further leading us to the topic of discussion and evaluation today which is â€Å" Poor p eople would be better off if they had fewer children to feed and clothe†. There is no doubt in my mind that this statement is indeed factual. Poor by definition means having little or no money, goods or means of support. Therefore if i was poor and I had less dependents to worry about I would be better off having fewer children to feed and clothes, and if I should take the liberty of drawing your imagination to the reality of having the responsibility to also send multiple children to school and provide them with technological advancements†¦ poor people are 120% better off if they had less responsibility. The rich however, do not suffer from the aches of having too much children or too little because in essence they can survive this plight . For this notion of response, the writer will be drawing knowledge from the Malthusian theory and also the Neo – Malthusian and Marxist theory , but for now let us focus a bit on the Mathus ideology and how effective it is on the evaluation of the population growth and trends. Thomas Malthus, the founder of this theory postulates that if the population continues to grow rapidly, then the effects would be detrimental, he pointed this out in his famous treatise. He states that the population increases in geometric proportions ( 2, 4, 6, 8) while the food resources available for them would  only increase arithmetically i.e 1, 2,3†¦ in simple words if the human population was â€Å"allowed† to increase at a faster rate than the food supply , a point would come when food sources couldn’t support the growing population. Malthus in his thinking doubted the ingenuity of mankind and technology and even though his theory is not exactly wrong it doesn’t necessarily fit the Caribbean perspective. Food and clothes are available yes, but do we all have the capital to purchase these goods to make life comfortable? Further leading us to thinking of Karl Marx who is hell bent on that it is the inequality of the ruling class that causes poverty, malnutrition, crime and hunger. This would be solved if fair opportunities were given to other people and not only those with wealth running through their veins; this theory fits in to the Caribbean society today. The ruling would be the politicians and those who are apart of big organizations. These are the people whose children are better off in life and they also receive heavy wages and they perform less taxing work. Compared to the middle class and lower workers, who work for such unfair wages. Thus leading to the underdevelopment of the impoverished and certain population trends such as the heavy migration levels in each country. This further leads to the loss of human development because the people who leave their home countries for better job opportunities and improvements in living standards leave a gap in the society which the government has to fill, costing more. The issue of crime and deviance in the society can be related to having poor back grounds and broken homes, especially juvenile delinquency. The writer took it upon herself to assess these implications and to the extent at which they are true and I came across a family in my community who can be considered as poor. This family living in one 2 bedroom house, with an outside bathroom and kitchen has 35 peop le living in it. In this family there are 2 people over 60 years old , their 4 children and their children’s many children. Each child has no less than 5 children and to add all of them are without fathers, as they have refused to take up their responsibilities. It is sad to say that these sisters have not obtained an education higher than a secondary level, and so they are virtually unemployed with the exception of one sister who is a domestic helper. They are also living without electricity and running water. We were asked to assess the population in relation to development. How exactly development is possible when surrounded  in situation such as these? In most cases such as these, the children like the ones in my community will end up leaving school and history will repeat itself, other situations such as deviant behavior and teenage pregnancy will also spiral out of control leading to an ineffective society full of stagnant individuals, who will just eventually weigh the economic system down , increase in tax to support welfare systems, a low GDP rate, increase in criminal activities and even untimely deaths. The health care of these less fortunate are also at stake. As individuals how can we stop the ongoing misery of an overpopulated society, crime and deviance, health care deficiencies, brain drain , hunger and the rhetorical cycle of unemployment? Well there are several organization which seeks to relief the poor such as UNICEF and Food for the poor , who are always present when natural disasters( hurricanes , earthquakes, volcanoes) wreaks havoc in countries , orphanages and in the case of dire needs and physically challenged. In Jamaica there is also the PATH program which was instituted to help children who are going to school, students on this program receive a monthly stipend, health care and lunch at school, a big help to most. Also , if they excel academically , they are awarded scholarships to continue their territory education . Now back to Malthus, who has his solution which takes the form of moral restraint. The usage of using birth control methods ( contraceptives/ condoms) or just simply abstaining from sexual activity until one is ready emotionally and economically , getting married older, spacing children and having less children. These methods when combined will curve the growing population and create more productive individuals, the poor would be able to take advantage of the help they are receiving and they will then be able to get an effective job which will help them to become less dependent on the society to take care of them, thus poor people would be better off because in essence they wouldn’t be poor again.

Conservation of Petroleum Products

PCRA aims at making oil conservation a national movement. As part of its mandate, PCRA is entrusted with the task of creating awareness amongst the masses about the importance, methods and benefits of conserving petroleum products & emission reduction. To take the message to the people, PCRA uses all possible and effective media for mass communication. These include electronic and press media e. g. TV, Radio, Electronic displays; Press at the National and State level printed literature for specific target groups; outdoor publicity through Hoarding, Bus panels, Kiosks, Balloons, Banners Transliders etc.The focus of all the messages is easy to implement and practical conservation lips for the industrial, transport, agriculture & domestic sectors. For effective communication to the target groups in semi-urban and rural areas, messages are made in regional languages. Field interactive programs like seminars, Technical meets, Consumer meets, Workshops, Clinics, van-publicity, Exhibitions, Kisan melas are conducted for dissemination of conservation messages and demonstration of conservation techniques.To give impetus to the oil conservation movement, PCRA utilizes various platforms like the World environment day, World energy day, various festivals etc. When creative press advertisements are brought out. Over the years, PCRA has developed a number of films, TV spots and radio jingles in various languages for promoting oil conservation. PCRA also publishes quarterly a journal and a newsletter. Active Conservation Techniques (ACT), is a journal containing articles on technology by energy experts. It also brings out successful case studies leading to conservation of energy.The conservation news is an in-house newsletter highlighting the major activities carried out by PCRA in the core sectors. For the benefit of various target groups of petroleum products, PCRA has developed literature containing simple ready to implement conservation tips and techniques. Special low co st green leaflets have also been developed to educate the masses on the ill effects of pollution caused due to incomplete combustion and its impact on health. The guiding light being â€Å"Where conservation fails pollution starts†. Oil & Gas Conservation FortnightIn order to generate awareness among the masses about the urgency of conserving petroleum products, the celebration of oil conservat ion week with the participation of PCRA and the entire oil industry under the guidance of the Ministry of Petroleum & Natural Gas was started in year 1991. Considering the over whelming response and enthusiasm generated by OCW in the entire country, and to further increase the reach as well as effectiveness of the oil conservation campaign the duration of the program was increased to a fortnight from the year 1997 onwards.The eco-friendliness of natural gas stands etablished beyond doubt and it is being used in progressively large volumes by Power, Fertilizer, Industrial, Commercial, D omestic and Transport sectors. As the demand is increasing, there is large scope for gas conservation. Keeping this in view, the national fortnightly conservation campaign has been renamed as â€Å"Oil & Gas Conservation Fortnight† in place of Oil Conservation Fortnight (OCF) since 2004.During the fortnight the entire oil industry under the guidance of MOP&NG undertakes various kinds of activities to emphasize the need and importance of conservation of petroleum products & environment protection. The activities undertaken include: dissemination of oil conservation messages through out door publicity, print media, electronic media, training programs, kisan meals, technical meets & distribution of literature in national as well as vernacular languages all over the country.The activities are carried out by the State Level Co-ordinators (SLCs) of the Oil Industry in each State under the directions of the Regional Level Coordinators (RLCs). Over the years the no. of activities und ertaken during OCF has risen. In order to recognize the efforts of the executing agencies, MOP&NG has instituted awards for the best performing; State Level Coordinators (SLCs), Regional Level Coordinators (RLCs) of the oil industry and the best performing States for the activities conducted during the fortnight.Besides this, State Transport authorities, empanelled energy auditors, industries in large, medium and small categories, who have done exemplary work in energy conservation activities, school children, teachers and their institutions are also given performance awards for the year. Petroleum has brought enumerable benefits to human civilization; quality of life and dynamic prosperity is fueled by this precious, miraculous resource. Petroleum is the lifeline of modern civilization.It is the source of energy for agricultural, industrial and transport sectors and keeps the wheel of other essential industries moving. In fact, there is no conceivable area where energy does not pla y its vital role. Petroleum currently provides 90 per cent of energy used for transportation, and while its benefits are astounding, the use of petroleum-based technologies also has cost. The environmental impacts associated with extracting and transporting petroleum remain a major issue, as the extraction of petroleum can affect fragile ecosystems.However, oil companies continue to develop new techniques and enhanced recovery methods, which reduce the footprint of drilling equipment and the amount of land affected. Perhaps the m «st serious concern, the combustion of fossil fuels contributes a variety of emissions to the atmosphere and releases carbon dioxide, a potent greenhouse gas. These emissions have modified atmospheric greenhouse gas concentrations, which play an important role in moderating global temperatures. Therefore, there is considerable interest in reducing our reliance on petroleum-based technologies.At the time of independence, India produced crude oil from only one onshore field in Digboi, Assam. At that time, the country depended upon imports for international oil companies controlled 90 per cent of petroleum products and the industry. With Oil and Natural Gas Corporation (ONGC) and Oil India Ltd. (OIL), the production today has increased to over 34 MMTPA by technology upgradation and assimilation. During this period exploration and production activity has grown in its scope and has moved from onshore to offshore.Natural Gas Corporation associated with oil production, which was flared at the well head in the earlier day, is now being harnessed and supplied for power generation to gas-based power plants, as raw material units including petrochemical industry. Natural gas production has risen from ‘nil' at the time of independence to about 29 billion cubic meters during the five decades of planned economic development and it is taken to the consumer through an extensive network of 4100 kms. Gas pipeline system Conservation Petroleum i s an exhaustible resource and the industry has been conscious of  this attribute.To promote efficient and economic uses of energy, Petroleum Conservation and Research Association (PCRA) has been functioning for last two decades. PCRA has done enormous work in mass awareness energy conservation in industrial, transport, and household and agriculture sectors through energy audits and studies and by continuously educating the users of petroleum products on importance and urgency of energy conservation. The task is enormous as it includes highly qualified engineers, drivers or automobiles, housewives and farmers.

Asian Americans Small Business Participation Essay

Asian Americans Small Business Participation - Essay Example As Marger (261) states, among all US ethnic groups, Korean population is the most actively engaged group in small scale business. One of the significant factors that accounts for the involvement of Asian immigrants in small business is the enthusiastic and active participation of some or almost all members of the family in business. The family loving nature and cultural traditions of Asian immigrants encourage them to engage in their own small sector businesses with the participation of family members and relatives. Business is one of the places where they share their cultural traditions and hard work. This practice of family-operated business helps them minimize the labor costs and capital. Furthermore, it enables them to set up profitable small business such as restaurants, retail, beauty services etc at low investments. At the same time, as Marger (261-62) points out, the social nature and friendly relationships of Asian immigrants and their common ethnicity enable them to establi sh informal savings, required capital, and also loyal customers within their own ethnic group. Asian immigrants often confront with racial discrimination and are deprived of better opportunities in the corporate sector. These inequities as nonwhites and unfairness in opportunity compell Asian immigrants to set up small sector business where they tend prove their ability.

Evaluation of Historical archival material of Colosseum Essay

Evaluation of Historical archival material of Colosseum - Essay Example This "Evaluation of Historical archival material of Colosseum" essay describes the history of one of the greatest architectural achievements of the Roman Empire the Colosseum. The amphitheatre became the most popular and significant amphitheatre of its time and people used to flock from distant countries to watch the spectacles being displayed there. In order to comprehend why the building was able to attract so much attention and why similar buildings were not constructed before, one needs to highlight that the craze for such form of entertainment, such as gladiatorial fights, emerged only during the time span when the Roman Empire was at its peak. In the initial period after the construction, the spectacles were held primarily in circuses. Circuses were in essence U-shaped racecourse tracks, with the entrance being at one end of the track. Hordes of spectators used to fill the stands to view the spectacle, often putting their lives at risk since there was no protection. The stands used to be so crowded that those on the back could not even see the battle going on. According to Roth, architects could manipulate the space whichever way they like. The circus, although designed as a racecourse, was in fact intended for chariot and horse races and athletic events. It was the growing importance and interest in these spectacles and events which gave rise to the need for a public building. It is to be noted that the oldest permanent amphitheater which was built from stone was the one in Pompeii, constructed in 80 BC. The Colosseum was located in a strategically important location given the lack of transportation in the city. A significant important event which made the need for a public building more acute was the disastrous fire of 64 AD, occurring during the reign of Nero (Italy Holidays 2011). In fact, after it, the growth in city architecture occurred at a fast yet unorganized pace. Wood continued to be the characteristic material of buildings in the reconstruction of the city; thus not depriving the city of its previous appearance. From July 18 to 25, it took more than seven days for the fire to die out. The fire ate away most of the part of the city which was characterized as its older part. After the fire had settled down, Rome was left with gaping spaces caused by burnt out buildings, particularly in its heart. This was the opportunity city planners were waiting for to make buildings with the principles of modern architecture. Opinions differ but Nero was held

Quantitative Techniques for Business Case Study Example | Topics and Well Written Essays - 750 words

Quantitative Techniques for Business - Case Study Example The probability is less than the normal distribution and it is wider at the mean. 4. Under the assumption that the returns of each asset are drawn from an independently and identically distributed normal distribution, are the expected returns statistically different from zero for each asset? State clearly the null and alternative hypothesis in each case. 5. Assume the returns from each asset are independent from each other, are the mean returns statistically different from each other? 6. Calculate the correlation matrix of the returns. 7. Is the assumption of independence realistic? If not, re-test the hypotheses in Question 5 using appropriate test statistics. Compare the results to the results obtained in Question 5. 8. If you can only choose maximum of two assets into a portfolio, which will you choose? What are the optimal weights and the optimal expected returns? State clearly your objective function and provide step-by-step derivations.I would choose AUD per YEN and AUD per UKP since they have higher total returns than the rest. The objective function is to take the portfolio with the highest positive return, as it will maximize profit. 9. Bonus question: Why is it not realistic to assume these rates follow a normal distribution? Moreover, is Treasury bill safer than the other three exchange rates? The rates do not follow a normal distribution since they are not independent of each other. Treasury bill is safer than the other exchange rates since it has a positive return to itself and no negative returns from, the others.

Memory Process Serial Position Effect Lab Report

Memory Process Serial Position Effect - Lab Report Example Atkinson & Shiffrin (1968) tried to explain the primacy serial position effect as a result of the greater attention allocated to the first and last items on a list. This improves the probability of recalling such items in long-term memory. They explained recency serial position effect as being recalled by short-term memory as last items were last viewed through the list. Rundus (1971) proved that participants devoted more rehearsal to items first in list. Welch & Burnett (1924) further proved that primacy effect was reduced and items first in list were not stored in long-term memory when participants were asked to only rehearse items while they were being presented. Glanzer & Cunitz (1966) showed that items presented at faster rates provides less rehearsal time by participants which reduced primacy effect. The recency effect was also proved to be related to short term memory by requesting participants to do something else before testing their memory of items. Both, Glanzer & Cunitz (1966) proved that the recency effect is explained by short-term memory account by introduction a distracter activity after last items on a list such as a small arithmetic question. They found that recency effect was reduced by such distractors. The following experiment investigates the serial position effect.This is accomplished by recalling of alphabet letters using a software simulation program. Hypothesis to be tested was that structural retention occurs faster than semantic and phonemic retention. Method Participants The participants in the experiment consisted of University undergraduates enrolled in a Cognitive Psychology course. Apparatus The experiment was conducted by use of computers install in Lab. Each computer ran the simulation psychology program Psyktrek 3.0. Participant used a standard mouse to enter their input in the computer. during the experiment. Procedure Participants were positioned in front of a computer which ran the simulation program Psyktrek 3.0. Once the CD was loaded on the computer, a selection of different types of experiments is displayed on the screen. The Memory Processes Serial Position option was pressed using the mouse.The program presents a page with one side of blank space and the other side with buttons representing each letter of the alphabet. Each trial consists of a sequence of six letters which are presented separately. Each letter was displayed for one second. All letters on the side become clickable once the letters are hidden. Each respondent uses his mouse to click on the letters he recognize in any order. The program waits for participants to select six letters then it stops receiving participants input. The program records the time taken to enter all choices. Participants then pressed the Next trial button to go to the next sequence of letters until six trials are conducted. After participants complete all six trials, results of correctly recognized and recalled lettes are displayed. These results include tabular and graphical presentation of the percentage of correctly recalled items together with a list of presented letters. Results Data for participant number 7 and 8 were removed due to procedural error in recalled results. Recall and Recognition: Descriptive analysis of the data shown in appendix I, reveals that the mean average of recalled letters was (9.3) with standard deviation of 4.4. This accounts to 22.4% of all letters displayed. The mean average of

Case Study Example | Topics and Well Written Essays - 1000 words - 29

Case Study Example Each of the hospitals has their own unique culture that can either help or prevent the coping ability of the employees with the stress of working in their demanding environments. As the individual in charge of socializing the new nurses, I would first communicate the desired behaviors through either written or verbal communication. I would ensure that I role model the required behaviors on daily basis. I would also develop a mentorship program for them to encourage them to engage in a two-way communication and build confidence in them in their early career. This will ensure that they remain motivated all the time. I would also create a time out for some few hours to give them a break from their works and make them feel rejuvenated. There are various challenges that hospitals face when creating a culture that helps in the reduction and management of stress among the employees. One of them is that they have to come up with a creative strategy of ensuring that they manage on the time spent on motivating employees. The reason is that the hospital has to continue with its normal operations while the supportive culture is still going on. Thus, they have to divide the employees into shifts to take them out in shifts for instance, and this can be costly in the long run. Secondly, some hospitals lack the required time to motivate their employees in the required levels. This is considering that hospital nurses, doctors and nurses are under pressure on time and they have to give their undivided attention to patients. If the hospital lacks enough number of nurses, doctors and staff, then coming up with an organizational culture to reduce and manage stress levels in the hospital might be difficult (Ivancevich, Konopaske, & Matteson, 2013). There was a certain organization that I worked for that had inadequate employees. The few employees that worked there had high-stress levels and had to deal with a lot in the organization setting. Thus, the

Impact of attitudes in the workplace Term Paper

Impact of attitudes in the workplace - Term Paper Example A healthy and positive attitude in the workplace is extremely important for the organisation to run successfully in the business market. All tasks should be delegated in a proper and clear way so that everyone achieves the tasks in the required manner by the organisation. The attitude of the employee and the managers should be positive. The employees should perform their job roles in the required manner and the manager should have a positive way of dealing with the employees so that the attitudes of the employee remains productive and is of mutual benefit to both the employee and the organisation (Appelbaum 2002). The way the employee have their attitudes at the workplace affects the success of the organisation. The productivity level of the organisation is affected by the behavior of the attitudes in the workplace. At times employees may not be aware of this fact that their attitude has a strong impact on the workplace as well as on other colleagues. The positive attitudes of the employees tend to result in the productivity levels being increased for the organisation and negative attitudes tend to have the vice versa effect. The managers have a huge responsibility of getting the required level work done by their subordinates and if the attitude of the employee is not positive then the manager may have to face problems in getting the work done effectively and efficiently. The element of attitude has its influence from various sources and it may have effects on the managers at the workplace. The attitudes of the employees at work may not be influenced by just the pay scale. Their designation at workplace also affects their behavior at work. There are internal influences as well as external influences for the behavior and attitudes of the employees at workplace. The internal influences that affect attitude may be the

Gps Location Tracker Essay Example for Free

Gps Location Tracker Essay This POT GPS receiver providing a solution that high position and speed accuracy performances as well as high sensitivity and tracking capabilities in urban conditions amp;provides standard NMEA0183 strings in raw mode for any microcontroller. The module provides current time, date, latitude, longitude, speed, altitude and travel direction / heading among other data, and can be used in a host of applications,including navigation, tracking systems, fleet management, mapping and robotics. This is a stand alone GPS Module and requires no external components except power supply decoupling capacitors. It is built with internal RTC Back up battery. It can be directly connected to Microcontrollers USART. The module is having option for connecting external active antenna if necessary. The GPS chipsets inside the module are designed by MediaTek Inc. ,which is the worlds leading digital media solution provider and largest fab-less IC company in Taiwan. The module can support up to 51 channels. The GPS solution enables small form factor devices. They deliver major advancements in GPS performances, accuracy,integration, computing power and flexibility. They are designed to simplify the embedded system integration process. Features TTL asynchronous  serial interface Data output Baud rate: 9600 bps (Default) Single 3. 3V DC supply @  55 mA (typical) Standard NMEA0183 output format Standard 8-pin header interface (. 100 spacing). Based on MediaTek Single Chip Architecture. Dimension: 26mm x 26mm x 11. 7mm Patch Antenna Size: 25mm x 25mm x 4mm Low Power Consumption: 55mA @ acquisition, 40mA @ tracking

Distribution of Power within the Political Community

Distribution of Power within the Political Community In Max Webers Distribution of Power within the Political Community, he discusses three concepts: class, status and parties. Weber begins by arguing power is the fate of men that try to grasp their will, even against that of others within the same society. He discusses two types of power: economic and social. Economic being the ability to determine what is to be done with materials and commodities, regarding production, consumption, etc. Social power overlaps with economic power, but also includes legal and political power. This concept, however according to Max Weber means, the way in which social honor is distributed in a community between typical groups participating in this distribution.(247). Therefore, the distribution of power within a community is based on three important aspects: class, status, and parties. This paper will summarize Webers main points; include a comparison of ideas with an author previously discussed in lecture, and my interpretation of what Max Weber is argu ing in his 1914 excerpt. Sociologist Max Weber first begins his article by discussing class. When identifying class there are three points Weber outlines. These points consist of 1) a specific casual ingredient of peoples fate (in terms of living conditions, materialistic possessions to see the level of power and wealth one has) among various actors, 2)is based on economic interests and wealth, and 3) is represented under the conditions of the labour market. Therefore, class situation ultimately signifies a situation where people are found with the same characteristics in regards to class. According to Weber, in society, there are two types of people, property owners and property-less. Quite apparent would be the fact that property owners are of course privileged, while the property-less live day-to-day trying to sell their services in the market. Wages and skill level are dependent on the service being provided. This depends on communal action (oriented on basis of shared belief or affiliation). In oppositi on, societal action deals with adjusting ones interests-not to sense a shared purpose, but to recognize shared interests. In order for either action to occur, everyone has to be familiar with the differences between wealth and opportunity, but must be seen as a result of property distribution and economic power. In the excerpt it says something along the lines of class antagonism is a simple state of affairs that has frequently been decisive for the role of class situation has played in formation of political parties. The second aspect Weber argues is status. Status, according to him means communities, unlike class. Status is defined as the likelihood that your fate is determined by social honor, also known as prestige. The common link of status group is a similar life style which is established based on wealth and income. According to Weber, there are social restrictions that are reflected in prestige-marriage patterns and residence. Rituals are a big deal within a caste. Members are prohibited from having any contact with any other group that is considered lower than that of their own-especially when the differences are ethnic. In caste structure, ethnic distinctions have become functional distinctions within the political association.(253) Weber also touches upon social stratification, which according to him, goes hand in hand with a monopolization of ideal and material goods or opportunities (253) Of course those stratified above others are more privileged and oppose the distribution of power that is regulated through the labour market and based on wealth. When economic stratification barely changes, changes regarding status tend to increase. Thirdly, Max Weber discusses parties. Parties as said by him are organized power. They are a mixture of both class (economic order) and status (social order). Parties aim to influence social action and aim to enforce their goals within both a legal and political realm. A party is never just associated with a class situation or status. A party puts in a great effort in order to achieve political control, and it all depends on how a community is classified-by status or class. Though this paper is about Max Weber, it is important to compare sociologists to one another based on their concepts and ideas. One author discussed in lecture was Karl Marx. Marx and Webers theories are not quite different from one another. Marx also believed that classes refer to economy but in a different sense. Marx saw class as being connected with means of production, in contrast Weber linked class to the factors previously discussed: prestige, wealth, and most importantly power. Both men had agreed that the more skills one has, the higher there wage is. Weber however, supposed that the differences in peoples wages suggested ones material conditions, hence why there are different types of social action. Also, Marx saw the divisions of class as an important source in society in regards to social conflict unlike Weber. In his article, Distribution of Power within a Political Community, one may accept as true what Max Weber had to say. In order for a political party to be formed, one must be wealthy, therefore prestigious, and ultimately have the power to dominate. Though one may face obstacles due to the fact that there are others competing for the same position who share the same status, or class, also known as communal action. Weber does an excellent job in distinguishing the differences among class and status, though when mixed may influence the formation of a political party. Unlike other authors discussed in lecture, Max Weber, I have found to be the easiest to comprehend and definitely agree with.

The History Of Digital Television Media Essay

The History Of Digital Television Media Essay Television is a means of communication that can be used for dissemination of information, entertainment ,education and marketing of products. There are several types of TV that include; cable TV, Satellite TV and regular TV The electromechanical TV was developed in the last decade of the 20th century Television was invented in the 1870s but it didnt catch on until the electronic television was introduced in the early 20th century. .A large population adopted the television only after the second-world war. In 1945, only nine commercial TV stations broadcasted but they increased to 48 by 1949 and 515 in 1960 (Fischer, 2004). It is not quite vivid as to who invented TV but Edwin Belin, on August 22nd, 1922 showed the world how his mechanical scanner that led to the development of television .His machine directed light flashes upon a selenium element that was connected to an electronic wave generator. The sent waves were received on the other end and reconverted to light flashes on a mirror. This marked the beginning of television development. Electronic scanning came up thereafter and involved breaking images into small light points then having it transmitted over radio waves. This marked the beginning of modern development (Fischer, 2004). It is unclear who between Vladimir Kosma Zworykin and Philo Taylor Farnsworth invented modern TV, The former was a Russian-born American serving Westinghouse and an inventor while the latter was a farm boy from the state of Utah. Both claimed credit almost the same time.Zworkin though patented his work but Farnsworth showed a picture of his work. Zworkin patented his work of the electronic scanning tube which called an iconosphere in the year 1923; it was a primitive form of the camera. Farnsworth however was the first to put his work to application He demonstrated his work using a scanning tube he designed in 1927, and successfully portrayed transmission of television signals. He received his patent later in 1930 for his electronic scanning tube. A Scottish engineer and entrepreneur called Logier Baird in 1924 attained the transmission of simple shapes by use of mechanical television. Radio Corporation of America agreed to pay Farnsworth Television. Despite this though the technology of operation has not changed much. The older TVs were made from cathode ray tubes and employed the technology of electrons being propelled towards a fluorescent screen. Signals use in TV transmission The main form of TV transmission used in the 20th century was analogue transmission where analog signals were used in transmission. Analogue television and digital television have many differences. Analog television involves the transmission of TV signals using analogue signals; it is also referred to as over-the-air programming and involves the reception of a signal at the antenna then tapping it from there via cable which is then plugged to your TV. Only one broadcaster can send a signal through the cable at a time. In digital transmission a broadcaster can send multiple signals through the same cable. Digital transmission involves the conversion of image and sound TV signals to digital signals-discrete signals (ones and zero) which is then transmitted and received by the set-top or converter box at the recipient end and converted back to analogue signal. Merits of digital TV There was need to change from analog to digital TV for the following reasons: The switchover to digital transmission led to the freeing up of an essential parts of the important broadcast spectrum that could ensure space for essential and emergency services like the police and the fire department. It also marked a revenue earning opportunity from revenue of leasing out the extra spectrum obtained to companies as those providing services such as wireless broadband. There was also need to improve the quality of images delivered to the viewership hence give a flat platform to the TV companies to improve on their content. There will be more revenue for the government would also rise from the fact that there will be more room for more stations. The transition also became necessary conformation to the 21st century standards especially since European countries had taken up the technology and there was need for the States to rap from the same benefits as the other countries. (Goldstein, 2009 ). Digital broadcasting is much better than analogue transmission. Digital broadcasting ensures high and definite consistent picture and sound quality, this is possible from the fact that digital signals accommodate much more compression than its counterpart ,this allows carry more information hence a better bandwidth use and also clearer images. In as much as digital as well as analogue transmission undergo degradation with distance the quality of images in digital transmission remains superb in comparison to those of analog transmission. So long as you can receive the signal rest assured its a clear one. (Kruger,2002) Digital transmission of television also assures availability of a wider bandwidth unlike analogue transmission that was facing running out of frequency. The television stations therefore have a platform to offer a wider range of programming to its viewers than analogue transmission would allow. This is by means of multi-casting, that is the broadcasting of several programs on a single frequency such as super high definition and multiple standard definitions. Multi-casting gives TV capability of displaying web pages and other capabilities like interactive compact discs. News updates can be run along a show for example. This is unlike analog TV transmission which only accommodates a single channel per frequency. Digital television also provides a greater immunity to noise and external interference like adverse weather conditions unlike analogue transmission that is adversely affected by these interferences with digital television it is possible to run on-screen program guides hence increasing convenience to the viewers since they can check the programs running on other channels without even switching to those channels. Hurdles in digital TV transmission Despite all the merits borne by digital transmission analogue signals provides a better cohesive signal with limited retardation with distance..Alongside this has led to the discarding of the old TV sets this is not in accordance with todays environmental concerns. (Kruger,2002) Digital TV requires a special TV tuner, this of which is not available in the hardware of older TV sets. Analog-only television sets had to be out-done or a set top box otherwise called a converter that carries a digital tuner used. This is however an advantage since digital television equipment manufacturers can seize the opportunity and improve economies and livelihoods of people. . Analog transmission uses analog signals while digital signals are used in digital TV transmission. Analog transmission involves the sending and reception of a continuous signal. This is whereby the amplitude of the signal, its phase and frequency vary in direct proportionality to the variables physical quantity. The there are no breaks in the transmission. The hurdle this transmission faces is degradation of the signal which affects the quality of the image. Digital transmission transmits information in the form of bit streams (discrete data of 1s and 0s). The waveform of a digital signal is a square wave signifying discrete states of HIGHs(1s) and LOWs(0s).The digital signals dont degrade, hence high quality. (Goldstein, 2009). The reception of digital television involves various forms that involve: The use of antennas in what is called Digital terrestrial television which is most widely used but is limits viewers to only a few channels while signal quality is not guaranteed. Other types of reception can be via digital cable or satellite and MMDS-Multichannel Multipoint Distribution Service where microwave TV transmission is used. Effecting of the analog-digital switchover The switchover from analogue to digital switched was done in phases since the whole system could not be switched over night hence both were run parallel for purposes of redundancy and to allow viewers time to acquire set top boxes or acquire digital enabled television. High-power television stations completed the transition from analogue to digital broadcasting on 12th June, 2009. After being pushed back several times as the broadcasters and views could not attain FCCs requirements for transition. Despite this a few low-power TV stations still broadcast the analog signal Digital television came to be because of the eminent weaknesses of the analogue transmission and the coming up of positive drive from the political class. This was not the case in the post-war era and the will improved the 1980s.The Advisory Committee on Advanced Television Services met in 1987 to deliberate the way forward to a new and more feasible TV platform so as to advance television. Digital and Analog High definition TV systems were tested and the problem found to be spectrum. If the pictures didnt fit if analog signals used digital signals would have to be used. This is because an analog signal of some specific quality would need a significantly wider bandwidth which evidently not enough space in the spectrum General Instrument Corporation in 1992 showed a high-definition TV system that was all-digital for the system for the committee. The advisory committee together with FCC adopted a policy lying towards digital transmission an year later.IN 1997 a timeframe for implementation of Digital transmission was set.It was required that the Digital TV infrastructure would behave to be set up by May 1,1999.The deadline for public TV stations was set then the deadline for viewers to swap later in 12th June 2009. (Lundstrà ¶m, 2006) Conclusion Digital television arose from the fact that there was need to outdo the old analog transmission for reasons explained above. There was continuously increasing exhaustion of the frequency spectrum for introduction of new channels let alone the interference that arose between the existing channels. Digital transmission was the only option with a solution to this avoiding congestion while upholding the quality and locking out interferences. There was also need to ensure the The transition from Analog to Digital marked the revolutionization of the television industry bring more revenue for our and other governments all over the world. Digital transmission also ensuring high picture and sound quality.It also brought to TV attributes never seen before then. It has taken technology to a higher notch. With digital TV, the TV industry has become better than ever before. Putting all this on the weighing balance eventually analogue TV will come to an end. (Lundstrà ¶m, 2006)

Quebec Separatism Essay -- Quebec Separatism

Canada is known by outsiders to be a very peaceful country. But if you ask any Canadian they well tell you that is unfortunately not the case. For there is a large ongoing conflict between Canadians. The conflict is between the French and the English, or more specifically between Quebec and the rest of Canada. As a result of this conflict, along with some wrongdoing and propaganda. Quebec has considered and has gone as far to hold referendums over Separatism (Surette,2014). Separatism is that the province of Quebec separates from the rest of Canada to form its own country. Which would have immense effects on indubitably Quebec but also the rest of Canada (Martin, 2014). This report will focus on the root causes and origin of Quebec Separatism, the current state of Quebec Separatism and finally how we as a society can act towards Quebec Separatism. Root Causes and Origin The root causes of Quebec Separatism go back almost a thousand years! This is because a large cause for Quebec Separatism is the conflict between the French and the English people. These conflicts go back to when France and England first became countries, and ever since then it seems the two countries have been at constant war with one another (Henley, 2011). This constant fighting spawns a built in belief of hatred for one another (Henley, 2011), which would make it hard for the two to live in the same country as they try to do in Canada. But out of all the wars the French and English fought, the most influencing for Quebecois and all of Canada was the sever year war taking place between 1756 and 1763 (Upper Canada History, 2011). The special thing about this war was that part of it was over the influence of the territory to be later Canada (Upper Canada histor... ...ions.ca/scripts/ovr2011/default.html Patriquin, M. (2014, April 11). The epic collapse of Quebec separatism. Retrieved May 15, 2014, from Maclean’s website: http://www.macleans.ca/politics/the-epic-collapse-of-separatism/ Quebec Separatism. (2006). Retrieved May 15, 2014, from The History of Canada website: http://www.linksnorth.com/canada-history/quebecsep.html Scott, M. (2011, November 28). More anglophones see English-French relations as problem. Retrieved May 12, 2014, from Montreal Gazette website: http://www.montrealgazette.com/life/More+anglophones+English+French+relations+problem+Poll/5777450/story.html Surette, R. (2014, March 24). Quebec separatism and the peculiar entity called ‘English Canada’. Retrieved May 16, 2014, from Rabble website: http://rabble.ca/columnists/2014/03/quebec-separatism-and-peculiar-entity-called-english-canada

The Role of Polyglutamine Expansions in Huntington’s Disease Essay

Huntington’s disease (HD) is a neurodegenerative dominant disorder caused by the expansions of polyglutamine in the gene encoding for Huntington’s protein. It is a developmental autosomal brain disorder that affects muscle coordination, emotional and personality problems. As well as subcortical dementia, further leading to cognitive decline this is all related with selective neuronal cell death mainly associated in the striatum and cortex (Scherzinger et al., 1997). HD causes emotional problems, uncontrolled movements and the loss of thinking ability. It can lead to disability and death from the illness. There are two forms of this disease: adult-onset and early-onset (juvenile). Adult onset is by the far most common for HD; symptoms develop between the ages of mid 30s/40s, an individual will live an average of 20 years after symptoms and signs begin. Premature signs and symptoms are depression, involuntary movements, trouble learning new information, poor coordination; this can all progress very severely. The development of pre-disease symptoms into twitching or jerking is referred as Chorea. HD can be referred to Huntington Chorea. Although adult onset is more common disorder, juvenile form, defined by the onset of signs and symptoms before the age of 21 years, this occurs in about 7% of HD cases. (Nance, 2001) Juvenile onset has similar symptoms however the disease progresses more quickly compared to the adult onset form. Gente (1985) results showed findings by others, that the most juvenile-onset patients inherit the gene from their fathers and that the late-onset form is more frequently inherited from affected mothers. HD occurs due to CAG/polyglutamine(polyQ) expansions, in the first exon of a gene encoding a la... ..., C. and Bates, G, P. (2004). Huntingtin and the molecular pathogenesis of Huntington’s disease. EMBO reports 5. 958-963 Nance, M, A. and Myers, R, H. (2001) Panov, A, V., Gutekunst, C., Leavitt, B, R., Hayden, M, R., Burke, J, R., Strittmatter, W, J. And Greenamyre, J, T. (2002) Early mitochondrial calcium defects in Huntington’s Disease are a direct effect of Polyglutamines. Nature neuroscience. Volume 5 no 8 Ross, C, A. (2002). Polyglutamine Pathogenesis: Emergence of Unifying Mechanism for Huntington’s Disease and Related Disorders. Neuron, Vol. 35,819-822. Scherzinger, E., Lurz, R., Turmaine, M., Mangiarini, L., Hollenbach, Birgit., Hasenbank, R., Bates, G, P., Davies, S, W., Lehrach, H and Wanker, E, E. (1997). Huntington-Encoded Polyglutamine Expansions Form Amyloid-like Protein Aggregates In Vitro and In Vivo. Cell, Vol.90, 549-558. Zhang,

Best practices when offshoring business intelligence Essay

Ted Kempf in his article in VarBusiness credits Gartner Dataquest with the following definition for Business Intelligence; â€Å"a user-centered process for of exploring data, data relationships and trends, thereby helping improve overall decision making† (Kempf, 2001). US companies today are setting up business-intelligence technology for the purpose of processing the incessant flow of information they receive. These companies gather this information so they can maintain and build customer relationships and make sound business decisions in a timely manner. A Gartner Dataquest study revealed that the primary reason for companies investing in business-intelligence applications is to ensure they have available the information to assist them in making real-time business decisions. Even though the current trend is to outsource IT initiatives overseas to save costs, the rationale in doing the same for business intelligence is questionable. This is because business intelligence (like data ware housing) is not a technical exercise and requires business knowledge. It is iterative and business-focused in nature (Consilvio, 2003). She insists that offshoring BI presents the biggest risk for ETL (extract, transform and load) because it is grossly underestimated. For this reason, Robert Mitchell, in his article in Computerword, even goes as far as saying that the threat for offshoring is overstated (Mitchell, 2006). In her article for Computerworld, Maria Consilvio lists some of the best practices for offshoring business intelligence. They include: ? Set up tight specifications ? Start with an approach similar to staff-augmentation Define service levels which are appropriate for your expectations. ? Keep an onshore presence as representation for the business knowledge. This enables the life cycle to be quick turn. ? Ensure that the development team is reactive to feedback so that business feedback can be translated to technical specifications. ? Offshore the long term projects with more stable requirements. ? Ensure requirements are defined to such a level that the technical resource does not necessarily have to have the business knowledge. Determine beforehand the restrictions placed on exiting the contractas such contracts may not have defined end or start dates as a result of the fluid nature of BI. ? Audit offshore tools and, as much as possible, insist on scalable tools. ? Equip the onshore team with systems integration, project management and deliver management skills In support of the best practice procedures above, William McKnight of McKnight Associates suggests the following as excerpted from his 2003 article in Computerworld: ON-SITE * Set up benchmarking and service-level criteria * Establish business rules * Maintain (create/translate) business knowledge * Involve users in data warehouse decisions * Ensure application support after development OFF-SITE * Set up an enforcement mechanism for business rules * Establish expertise in tools, such as data cleansing, automated extractors, dashboards and real-time delivery * Application development * Application support and project maintenance REFERENCES Consilvio, Jean. (2003). BI: Last to Leave. Computerworld, December 12. Kempf, Ted. (2001). Business-Intelligence Apps: Companies want them, but are emerging integrators prepared to deliver? VarBusiness, November 6. McGee, Marianne Kolbasuk. (2006). You Vs. Offshoring — U. S. tech pros are surprisingly upbeat, and pay is on the rise. But the job outlook is anything but warm and fuzzy. InformationWeek, April 24. Mitchell, Robert L. (2006). Why Good Technologists Are Hard to Find. Computerworld, March 20.

New Media Marketing Campaign Success Story Essay

Dove was one of the biggest global brands introduced and owned by Unilever since 1957. Dove started its life as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin. Dove provides a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of consumer’s skin and hair. Some products of Dove include; antiperspirants, deodorants, body washes, beauty bars, lotions and moisturizers, hair care and facial care products. During the 1990s, the group began to extend the brand across the complete personal care spectrum, and Dove now encompasses a wide range of products from bar soap to shower gel, and from deodorants to shampoo-conditioners. Dove has attracted widespread media attention since 2004 for its marketing. A new line of Dove for Men products was launched in 2010. Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. As part of our Campaign for Real Beauty, the Dove Self-Esteem Fund (DSEF) demonstrates our commitment to the brand’s mission ‘to make more women feel beautiful every day, by widening today’s view of beauty and by inspiring women to take great care of themselves.’ The DSEF aims to educate and inspire young girls through a series of tools and workshops which ultimately protects and nurtures their body-related self-esteem and enables them to become fully realized adults. Campaign Introduction Dove Campaign for Real Beauty is campaign that focused not on the product, but on a way to make women feel beautiful regardless of their age and size. The point behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have confidence to be comfortable with themselves. The launched campaign featured normal women of different shapes and sizes viewed in a number of ways’ one was approaches in the street another answered an ad which was placed in a local newspaper. The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.† In addition to changing women’s view of their bodies, Dove also aimed to change the beauty market. In an industry where the standard of beauty is often a size two blonde supermodel, Dove distinguished itself by using models that ranged from size six to fourteen. CRFB abandoned the conventional cynical method of portraying â€Å"perfect† women as beauty role models. Main goals of the online campaign were to bring awareness to the new product line, generate debate about the definition of beauty, receive media attention, gain market coverage allow consumer interaction with the brand, and call to join the self-esteem program partnership. . Type of New Media Used Website Through Dove’s website, the public is able to gain more insights about the campaigns. The Dove Self-Esteem Fund was developed as part of the Dove Campaign for Real Beauty to help free the next generation from self-limiting beauty stereotypes. We have already helped over 5 million girls and we invite you to play a role in supporting and promoting a wider definition of beauty. Dove Self-Esteem Fund – Girls Only Interactive Self-Esteem Zone (Appendix 1.3) allows the public to do everything from take interactive quizzes, creating their own online magazine to get a reality check in art of image manipulation. Furthermore, they created a viral video (Appendix 1.4) – Evolution, showing the transformation of a normal looking girl into a stunning model and posted it on the website. Visitors can access new self-esteem building tools, take part in interactive self-esteem activities and join self-esteem discussion boards. Facebook As consumers nowadays are getting more IT savvy, the Dove Facebook page (Appendix 1.1) generally attracted 3,688,330 people liking it. From the page, Dove not only educates the campaign to the public, it also engages the public and users of Facebook to communicate with them. Dove has done so through the interactive panels (Appendix 1.1), where they asked â€Å"What does real beauty mean to you?† From there, the public will post their response or view up the wall of the page. The Dove Facebook page is able to reach mass audience of different languages and culture as they allow visitors to pick their current country and language choices. Thus, even if the visitor is not English speaking, they will still be able to understand the information stated on the page. YouTube YouTube is a social media platform that allows feedback from its viewers. By using YouTube, Dove has stimulated its customers to get involved by telling their own opinions about beauty concept. That helps the campaign more and more successful and well-known. With YouTube, Dove can also measure the effect of their campaign via the number of viewers. They created viral video and placed it on the CFRB website, the video – Evolution, shows the transformation of a normal=looking girl into a stunning model and it became a hot throughout YouTube by the name; Dove Evolution Video, 2006. Dove’s â€Å"Evolution† video (Appendix 1.2), which won both a Film Grand Prix and Cyber Lion (A Grand Prix for cyber-marketing) at the 2007 Cannes Lion International Advertising Festival, takes a different approach. By highlighting the extent to which pictures of models are often modified and retouched in advertisements, this video point out the unrealistic nature of many models’ appearances. Showing how much a model’s appearance can change from its natural state at the beginning of a photo shoot, thanks to make-up, stylists and computers, â€Å"Evolution† is intended to challenge women not to accept a type of beauty that is unrealistic and attainable only through the use of editing and retouching Conclusion Result of the Campaign Through the campaign, results stated that the campaign has been shown on over 25 major TV channels and in more than 800 articles in opinion leading newspapers as well as in popular women’s magazines. In the first six months of the campaign, sales of Dove’s firming products increased 700% in Europe and in the United States, sales for the products in the advertisements increased 600 percent in the first two months of the campaign. In 2004, the first year of the campaign, global sales surpassed $1 billion, exceeding company expectations. Dove’s public relations company built in news coverage for Asia with the Dove â€Å"models† appearing in 618 different newspaper clippings with a circulation of 139 million. By the end of 2005, sales in the Asian-Pacific market increased from 19 percent to 26 percent. In the United States, the campaign got free advertising space from media coverage on national television shows reaching 30 million daytime television viewers. These shows included The Oprah Winfrey Show, which included the campaign everyday for a week, The Ellen DeGeneres Show, The Today Show, The View and CNN. â€Å"Evolution† the viral video and the most famous execution of the campaign to date had global impact. The viral has been viewed more than 15 million times online and seen by more than 300 million people globally in various channels of distribution, including news coverage, by the estimation of Ogilvy Chairman-CEO Shelly Lazarus. Dove and Ogilvy have won awards for this campaign. These include the two Grand Prix Cannes Advertising Awards in 2007. This is an unprecedented number of awards to win. â€Å"Evolution† the viral won Film Grand Prix and a Cyber Grand Prix. Dove won a silver IPA for effectiveness with the campaign. In 2006 it was awarded a Grand EFFIE, which honors the most significant achievement in marketing communications effectiveness. Individual Opinion The success of the Dove campaign has been its agility in bypassing traditional mainstream media and entering popular culture through new media. Dove used YouTube to ask their consumers to help create the Self-Esteem Campaign. To get things started, Dove posted a fast-motion, one-minute film entitled, â€Å"Dove Evolution,† which races through the cosmetic artistry and Photoshop â€Å"plastic surgery† that ultimately transforms a model’s features into an ethereal face that then appears on a billboard. The film ends with the tag line: â€Å"No wonder our perception of beauty is distorted.† The YouTube Dove film has been viewed over three million times and has brought more attention to the Campaign for Real Beauty. Dove’s message and story then migrated to the entertainment media. The spot played on TV shows such as â€Å"Ellen,† â€Å"Entertainment Tonight† and â€Å"The View.† Dove, the brand with a point of view, now had customers with a point of view. The Dove Campaign opened marketer’s eyes to the importance of global consistency. The internet makes it easier for people to connect the dots and to share information. With the internet giving the consumer a voice and allowing user-generated media to have a real impact on our culture, marketers should be able to recognize this and realize how much power the consumer now holds.

Research Indicates Essay

Research indicates that the characteristics we are born with have much more influence on our personality and development than any experiences we may have in our life. Every people in our life born with some parametrics, like health, mental power and another ones. Some people think that the initial characteristics influence on our development and personality. I agree with it, but I think that any experience in our life have more impact too. Let us consider it. First of all, people learn anything during whole life. When people born they learn how to eat, how to move, how to read, write and another. All of these depend on our life experience, not on our characteristics. Secondly, each time when we make mistake, we try to analyze why it happened and how to prevent mistakes like this. We are developing according our mistakes. Also, parents have greatest influence on their children personality as from the early ages they teach children every aspects of life. Parents explain to their children what is right, what is wrong. According to this, children develop their positive or negative worldview. Also person who has good characteristics will study, work hard and develop his experience it will influence his development in life. In conclusion, I believe that the life experience has a great influence on our character and the man is never too old to learn. Is your memory changing with age? People who believe they have a poor memory are usually no worse at remembering than whose who believe they have a good memory. One theory for this is that people are influenced by their general beliefs about how memory changes with age. If you believe your memory will get worse as you grow older, you will pay more attention to memory failures and each bout of forgetfulness will reinforce your belief that your memory is getting worse. Common everyday memory failures tend to be judged more harshly when these failures belong to an older person. A large scale study over a ten year period found that cognitive decline is not a normal part of aging for most elderly people. 70% of the adults in the study showed no decline in memory. What has been found is that there are factors that may affect memory in older adults. These are high blood pressure, obesity and smoking. Is your memory changing with age?

Advertisement Analysis: job for keen young school leavers

1) The advertisement uses a few methods to attract people to the job. In the add it is mentioned that they are looking for â€Å"keen young school leavers†, as there are many school graduates who are looking for a job, especially a job where the â€Å"starting pay is BD 5,000 rising to BD 9,000†. In the ad it is also mentioned that â€Å"opportunities for promotion are available†. 2) A flexible candidate would be needed to fill the job in Awali hospital as well as any hospital, because constant attention is needed so that the patients can receive the best treatment possible. the technician would be needed to ‘hook up' or fix medical and other types of equipment, like x-ray machines or even light bulbs. 3) We had in mind many options for publishing the ad. We thought about putting the ad in certain jobs magazines but after conducting a small questionnaire sometime in the past we found that the Gulf Daily News was the most read newspaper, and was read by many students which was the target audience. 4) We asked the applicants to write an application form as well as sending a supporting letter to show how much the applicant actually wants the job and also to analyse the applicant's English ability and standard. Also you can read Analysis July at the Multiplex 5) A formal interview s not sufficient to test all the wanted information, that's why we chose to test the applicants, we can also design the test to test them on anything we feel we want to test them on. 6) We issue a set of terms and conditions to our staff beforehand to guarantee that they fully understand the hospital policy and can take into account some of the benefits such as â€Å"sickness benefit scheme† which will be an added bonus. Moreover, employees know how many days holiday they get in a year and no more than what we have specially agreed on. 7) Our employees have joined a union which exists to represent and protect the interests of the their members, and to give advice and information on a whole range of issues such as: pay, pension, sick pay, conditions, holidays, hours, redundancies, training, health and safety and changes in the working practices. The big advantage for a worker is that a union can take part in â€Å"collective bargaining† this is when the union signifies the employee and offers to negotiate with the employer, discussing any unresolved issues in the workplace. Read also  Case 302 July in Multiplex 8) We emphasize our principles of equal opportunities in our advert to aim and give all individuals identical rights and opportunities regardless of who they are. In addition, we needed to follow the Sex and Discrimination Act which helps prevent any sex discrimination in the work place. We also follow the Race Relations Act that was passed in 1976 under this act no one should be discriminated against their race. We also follow the Disability Discrimination Act which was passed in 1995 overall, we believe in equal rights therefore we will take anyone, any race, any sex, whether disabled or not as long as they are dedicated to the job.

English - Gay Marriage Essay Example | Topics and Well Written Essays - 2000 words

English - Gay Marriage - Essay Example (Douthat). Though gay marriages are not recognized at the Federal Government Level, some States have allowed same sex marriages. The recent debate also seems to coincide with the campaign for upcoming elections. Recent comments by President Obama that same sex marriages should be allowed and that the final say in the matter should rest with the individual states therefore outline a general mood which might prevail in the campaign for upcoming elections. The overall arguments are based upon whether to keep the marriage as an institution intact or tear it apart by allowing same sex marriages. There is strong debate upon creating a new constitutional right and overthrowing a currently held constitutional right of marriage with opposite sex. ( Associated Press) What implications the debate on the same sex marriages will have for the next elections and how the presidential candidates in the next election should address this issue is what this paper will discuss and explore. Gay Marriages Gay marriage is a multi-dimensional issue with religious, political, social as well as moral consequences. Since the beginning of human history, men have always married women and that is considered a religious duty because marriage has been considered as a mechanism to legally reproduce. Reproduction therefore was one of the key reasons as to why marriages took place and the overall system of family built. Family is considered as the basic unit of a society and therefore marriage with opposite sex is considered as the only way through which family can be raised. (Taylor) Gay marriages are largely opposed based upon the concerns for raising the family, the religious issues, parenting as well as traditions of the societies. (Olsen). These social elements therefore may be shattered if same sex marriages are allowed and the very fabric of the society itself can crumble if same sex marriages are common. Further, it is also argued that the rights of the children being raised by their biol ogical parents could be hampered if same sex marriages take place. As such it is considered that the overall benefit of same marriages goes to the couple involved in it and other elements of the society may not benefit from the same sex marriages. (Goodstein) However, it is also critical to note that those who advocate for same sex marriages indicate that denying an individual to marry with a same sex partner is actually a discrimination based upon the sexual orientation of the individual. Gay Marriages in US Same Sex Marriages are not federally allowed in US however, some individual States have allowed gay marriages. Massachusetts was the first State which allowed same sex marriages in 2004 and was followed by other States too to allow the same sex marriages. Some other States are also lined up for allowing the same sex marriages and hence the overall legal support for gay and same sex marriages is increasing at the State level. (Press) One of the biggest hurdles towards allowing g ay marriages, legally at the Federal level is the Defense of Marriage Act 1996. Under this act marriage was defined at the Federal level and thus a legal cover was provided to the institution of marriage and family. It is critical to note however, that before 1996 State laws defined marriage and Federal Government accepted that definition though such marriages were not accepted by some other States. The overall public support for gay marriages is on the rise since 1980s and public opinion is divided on this issue. The recent surveys

The relationship between stock markets and economic development Essay

The relationship between stock markets and economic development - Essay Example Empirical studies do suggest that a well developed stock market can considerably support economic growth in the long run through faster capital accumulation, improved resources allocation and exploiting the prevalence of positive sentiment across the country. (Ahmed, Ali & Shahbaz, 2008) In 19th and 20th centuries, academicians such as Bagehot (1873) and Schumpeter (1911) had focused on contribution of financial sector to economy. The main function of money or capital in the initial years was to trade in credit for the purpose of financing development before the Great Depression. Gurley and Shaw (1955) were the first to study the relationship between financial markets and real activity. However, the direct relationship was not very clear until recently. Recent literature has paid much attention to banking reforms which directly affected both the stock markets and economic growth relationships. Levine (1997) suggested that liquid market spread can lead to stable and long term investments leading to economic growth through reduced transaction expenditure. While the conventional economists always believed that there was no direct relation between stock market growth and economic growth because of presence of level effect and not the rate effect. Many of them in fact be lieved that stock markets actually harm the economic growth due to its volatile nature, market flexibility due to unstructured and unexplainable sentiments and generally no justification for sudden surge or fall in stock indexes leading to perceived gains and losses of millions of dollars in a fraction of a day. However, there has been considerable growth of stock market share in economic direction of a country. During late 90s over a period of a decade, the total value of world’s stock markets rose from $4.7 trillion to $15.2 trillion while capitalisation share jumped fro 4% to 13%. (Levine 1998). The figures have since seen exponential growth in the past decade too, with world economy growing

Why smoking should be banned Essay Example | Topics and Well Written Essays - 500 words

Why smoking should be banned - Essay Example According to the American Lung Association (2014), cigarette smoking in the U.S. causes 393,000 deaths annually; also the cost associated with cigarette smoking is high for the government. According to the study by American Lung Association (2014), in 2004, cigarettes smoking costs were $193 billion. The healthcare costs associated with the use of cigarettes in 2004 was $96 billion, while lose of productivity due to cigarette smoking was approximately $97 billion. Additionally, the study shows that cigarette smoking causes lung cancer. Smoking of cigarettes emits 7000 chemicals, and research shows that 69 of the chemicals cause lung cancer, which is responsible for close to 90% deaths from lung cancer. In addition, cigarette smoking is responsible for 20% to 30% of low birth weights in the U.S and is the cause of 10% of infant deaths and 14% pregnancy complications such as premature deliveries. The research shows that neonatal healthcare costs associated with cigarette smoking in the U.S. is approximately $366 million annually. The statistics above are attributed to sales of cigarettes in U.S. markets. This means that ban of cigarettes sales would reduce healthcare costs and deaths caused by diseases such as lung cancer. However, those opposing the prohibition of cigarettes sales argue that government revenue would reduce if the ban is imposed. They explain that federal states in the U.S. are already imposing high taxes on cigarettes. The U.S. average tax per a pack of cigarettes is $1.01, which is higher than any other products’ tax. The taxes are high for government and banning of cigarettes sales will be a disadvantage for government because they will not be able to get revenue (Heartland Institute n.d.). According to Hu and Mao (2001), cigarette smoking in China is high and is considered a health problem. However, the study also shows that China benefits from taxes levied on cigarettes sales and importation. For

Flannery Oconnor's a good man is hard to find Essay

Flannery Oconnor's a good man is hard to find - Essay Example After the cat jumped on Baileys shoulder and caused the car to wreck, the grandmother was scared of Baileys reaction. She was relieved to see the other car coming at first. Upon recognizing the Misfit, the grandmother blurted out who he was. If she would have not recognized him, maybe the men would have just stole the car. Maybe they would have fixed the car and had the family take them somewhere. However once the grandmother said the Misfits name, she signed their death warrants. When Bailey said the nasty phrase that made his mother cry, he knew that they would all be killed. The Misfit and the grandmother had a conversation as his friends were killing her family in the woods. In some ways the Misfit heard the grandmother and vice versa unlike their respective friends and families. The grandmother was trying to relate to the Misfit by insisting he must be a good man. The Misfit was trying to explain that he was not a good man. The grandmothers words are what condemned her to death. The grandmother was trying to conform the Misfit into her idea of a good man. The Misfit was not that man. In many ways the Misfit was more honest than the grandmother. He knew who he was; a thief, killer, and reprobate. The grandmother had lived a hypocritical life. Her goal was to be seen as a lady, when in reality she was not. She lied, manipulated, and twisted her son daily. The Misfit knew this. "She would of been a good woman," The Misfit said, "if it had been somebody there to shoot her every minute of her life." The violence is what made her real. In this way she was just like the Misfit. The violence made him

Semiconductor devices and circuits Coursework Example | Topics and Well Written Essays - 1500 words

Semiconductor devices and circuits - Coursework Example Each atom after sharing electrons will attain a full outer shell. Conductors: Conductor materials have large number of free electrons and thus conduct easily. Examples of a good conductor are copper and aluminum and they have, at room temperature, many electrons for conduction. Insulators These are materials which do not conduct. For insulators, there is a very large gap between the two bands i.e. conduction and valence bands. Insulators can only conduct at extremely high temperatures or when they are subjected to very high voltage. Examples of insulators are, wood, glass, paper and mica. Semiconductors: These materials are between conductors and insulators. They are neither conductors nor insulators. They can easily conduct at room temperatures. Examples of these materials are silicon and germanium. Intrinsic semiconductors: These are pure semiconductors since the content of impurity is minimal. These materials are cautiously refined to achieve this form of purity. When intrinsic se miconductors are subjected to room temperature, valence electrons absorb heat energy breaking the covalent bond and move to conduction band. Electrons and holes conduction In intrinsic semiconductors, holes and free electrons are the major charge carriers. Holes and electrons which are generated at room temperatures move in a random motion and can’t conduct any current. ... This allows electric current to flow as a result of electrons movement in the conduction band. The motion of holes in semiconductors is opposite to that of electron. As a result of electrons escape from valence band to conduction band, holes are created in the valence band. When current is applied the electron break and moves to feel the holes present, at the same time this electron leaves another hole and this process continues. The movement of these holes in the valence band leads to current flow referred to as whole current. Extrinsic Semiconductors Small amounts of other materials are added to intrinsic semiconductor to alter the properties and this result to extrinsic semiconductor. This is process of adding an impurity to improve the conductivity of the semiconductor is referred to as doping. The materials used as impurities are called dopant. These semiconductors are the most widely used in practice since they have better conductivity compared to intrinsic semiconductors and a re used in manufacture of electronics components such as transistors and diodes. There are two types of extrinsic semiconductors and each depending on the type of impurity used. They are n-type and p-type. N- Type Atoms with five electrons in their outer most shell are referred to as pentavalent atoms. When these pentavalent atoms are used to dope intrinsic semiconductors, they donate a free electron to the semiconductor and they are called donor dopers. Examples of donor materials are phosphorous, arsenic and bismuth. The resulting semiconductor has a large quantity of free electrons and is called n-type semiconductor. Example of n-type semiconductor formation is when arsenic atom with five electrons on the outermost shell combines with silicon with four

Contract Law Case Study Example | Topics and Well Written Essays - 1000 words

Contract Law - Case Study Example If Y makes an offer to Z, it is a specific offer and Z is the only person who can accept it. But in many cases, it is immaterial to whom the offer is made. Offers made by advertisement are the commonest form of offers made to the world at large, and can be accepted by anyone by acting on them. 2 For this case, Igor made an offer through advertisement and it was to be accepted by anyone who acted on the advertisement. Jonquil acting on the advertisement accepted the offer through the post in an acceptance letter he wrote on January 29th. The advertisement said that anyone accepting to the offer must reply to the Ritz Hotel in London by February 1st. A contract had already been entered into between Igor and Jonquil immediately a letter of acceptance was posted. It is immaterial that Igor sold the guitar since he had not received any acceptance from Jonquil. The acceptance is considered complete immediately the letter of acceptance is posted, even if it is lost or destroyed in the post so that it never arrived. As long as the offeree can prove that he posted the letter of acceptance, the court will enforce the contract. b) Ali had made a contract between him and Blessing Builders for a fixed price of 5,000 but when the repair of the kitchen was half way finished Ali added them a further 700 since he heard the they were likely to abandon the work since they had under priced the job. It is immaterial for Ali to fail to pay them the extra 700 he had added them just because he lost money on the stock market. The extra 700 he added to encourage them to complete the repair of the kitchen had not been attached to any condition that failure of not making enough money on the stock market, would make him not pay them the extra amount. For this case, Blessing Builders should be paid their promise of an extra 700 since it was not attached to any condition. It is immaterial that he is failing to pay them since he made losses on the stock market. For this case, Blessing Builders may sue Ali for damages. Ali should not withhold the extra 700 he promised to give Blessing Builders upon completion of repairing the kitchen. 4 c) On the case where Neil was advised by his uncle to leave Manchester where he worked as an insurance clerk to undertake a dentist course as he give him monthly allowances, the uncle should be sued for breach of contract. Neil enjoyed a full social life in Manchester as he worked as an insurance clerk. His uncle disrupted his social life by advising him to take a dentist course in London as he promised to give him monthly allowances while studying. For this case, there was an intention to create