Super Bikes Essay Example for Free

Super Bikes Essay John Jones built an excellent business that named JJ Motorbikes five years ago. John Jones uses his initial of his name, JJ, as a brand for his business. Ten years before, he had been the world champion in the â€Å"Super Bikes†. John Jones. By changing an old car showroom, John Jones built a successful business. On the other hand, this business has getting larger and become a new â€Å"Bike City†. Lying on two miles from the near place, this place is being built neighboring to the main motorway on the outskirts of the city. According to the plan, the place and its all the new facilities are being prepared to open in June 2006. II Situation Analysis Because of the good standing and strategic location of JJ Motorbikes, this place has grow to be a reliable place to buy motorbikes, and all at once become a place for the bikers to gather and chitchat in the biking community. The small coffee machine that placed outside of the service centre becomes a place for bikers to meet fellow riders to have a chat and they can browse some accessories in the shop during that time. Become part of this business, the accessory shop is one of the main profit midpoints, although the bikers do not always buy something there. Besides selling good and new motorbikes, JJ Motorbikes is also selling second-hand motorbikes, exclusive with a JJ Motorbikes guarantee. To create good marketing relationship with the bikers that enthusiast in this pastime, JJ Motorbikes must know how to deal this business well and keep it glowing. JJ Motorbikes have to win the customers by making a selection of the newest and most exciting performance bikes. For example, nowadays, customers appreciate the small display of classic motorbikes. These experiences have been built into the plan for the new JJ Motorbikes. II. 1 Macro environment (including PEST Analysis) JJ Motorbikes should make helpful and facilitating macro-environment to achieve the success of their business activity. The place of JJ Motorbikes needs a government and populations that understand well about the enthusiasm of this hobby as a positive activity and key indicator of local development to provide such an environment. JJ Motorbikes need to plan and apply a promotion to create public responsiveness. The highlighting of the promotion should be focus to the customer’s interest. JJ Motorbikes can use radio, television, and newspapers to emphasize the good side of the activity and remind about the negative consequences that identified in customer’s consideration. JJ Motorbikes should make specific activities that connected to the activity within the program they are appraising. Political factors can have a direct impact on the way business operates. Decisions made by government affect our every day lives and can come in the form of policy or legislation (Quick MBA. 2006). In a global industry is an industry, where a company’s strategic position is influenced by their global position as a whole (Kotler, 2000). The political decision in the area is having an impact on JJ Motorbikes businesses. JJ Motorbikes businesses are affected by economical factors too. Interest rate policy and fiscal policy will have to be set as a result. Within the area, the climate of the economy says how consumer may behave within society. Whether an economy is in an explosion, depression or recovery will also affect JJ Motorbikes consumer’s confidence and behavior. Inside people forces such as family, friends, and media affect our attitude, interest, and opinions. These forces figure who we are as people and the way we behave and what we ultimately purchase. Within the people near JJ Motorbikes, attitudes are changing towards their activity of hobby. Consequently, JJ Motorbikes is seeing an increase in the quantity of people joining this interest activity. Changes in technology are changing the way of JJ Motorbikes operates. The Internet is having a deep impact on the marketing mix strategy of JJ Motorbikes. Consumers of JJ Motorbikes can now shop 24 hours a day comfortably from their homes. II. 2 Micro environment JJ Motorbikes should strengthen community involvement by provide a club society in groups to facilitate them to organize the activity better. They also need to make use of local cultural practices whenever possible. JJ Motorbikes can also build in social appreciation programs to give confidence and support individual and community initiatives. JJ Motorbikes have to make other components of the activity program to make sure that every families and communities are able to participate. They may need also to seek additional financial support for this, and with the intention of reach remote, isolated communities and households. II. 2. 1 Competition Differentiation is very important in JJ Motorbikes marketing. JJ Motorbikes have to offer better than their competitors do. They need to continue this differentiation over a period from their competitors. High-grade and in-depth-processed motorbikes, which can compete with international fashionable styles, will have broader market. JJ Motorbikes should redirect their marketing focus to towns and countryside. They started to establish and improve sales and service network in rural areas step by step. II. 2. 2 Market Demographics Demographic segmentation divides the market into groups founded on demographic variables including age, gender, family size, and life cycle. Nevertheless, JJ Motorbikes have set their highlights definitely at the other end of the scale, on the kids and teens market, as they increasingly segment products across all age groups. II. 2. 3 Market Needs This new product of JJ Motorbikes was designed from the ground up to take advantage of motorbike technology. It includes a patented and high performance suspension. The products of JJ Motorbikes are an innovative combination of performance and quality. The design flexibility incorporated into the body of the products allows the motorbike to be customized, branded, and built for specific market needs. This includes hobby, recreation and resorts, security, as well as many others. JJ Motorbikes labeling and packaging may have to alter to comply with the country’s labeling or environmental regulations. Presentation of their product is very important particularly for consumer goods. II. 2. 4 Market Trends In view of the fact that purchasing power in this areas take shape by stages, the demand volume for JJ motorbikes will maintain at about a half of the total output in the future year plan period. In addition, the market of JJ motorbikes will be gradually standardized and related. JJ motorbikes will pay more attention to technological renovation and own products development in the coming several years. The JJ motorbikes’s record of accomplishment and prolonged existence happens from its successful design of innovative consumer products for markets. Consumer can trust in a design, coupled with eagerly commercial awareness of global market trends. II. 3 SWOT II. 3. 1 Strengths Strength is one component of internal analysis. The component describes any resources and capabilities that support a company to achieve its competitive advantage such as patents, excellent reputation, low cost structure and many more (Tutor 2U, 2006). Concerning the JJ Motorbikes the strengths are: Good basic and support services provided by the government Conformity Control In place to handle commercial side II. 3. 2 Weaknesses The second internal factor is Weaknesses. This is simply in contrast to the strength in which the absence of specific strength might be considered as the weaknesses of the company (Tutor 2U, 2006). Concerning the JJ Motorbikes the weaknesses are: Main structure does not feed effective information Ideas good at start Intent/reasoning not always communicated to all customers Poorest families not reached

The Structure-Agency Debate

The Structure-Agency Debate I have been involved in football for as long as I can remember, with the application of Structural Functionalism I am going to attempt to understand my involvement in football. The Structure theory, Structural Functionalism can be applied to my position as a footballer and explain how football has affected my position in contemporary society. The main assumption of Structural Functionalism is that society is an organized system of interrelated parts that attempts to maintain a state of equilibrium (Williams Kolkka 1998 p.358). Williams Kolkka (1998) applied this assumption of Structural Functionalism within their research of Wheelchair Basketball, they conceptualised the activity as its own social system which comprised of its members (including players, coaches physiotherapists, supporters etc.) and the relationship between them. This can be applied to my position within football particularly at club level. I was a player at Wakefield Ladies F.C. therefore through interaction with other players and other forms of members including the coaches, physiotherapists and supporters, this lead to the maintaining the clubs state of equilibrium and the system working as a whole (Malcolm 2008). This highlights my contribution in maintaining a successful working system however Structural Functionalism only offers a positive view of sporting systems and experiences therefore offers no insight into how specific barriers and constraints challenged my position in football. Bourdieus theory deals with constraints through defining how different forms of Capital can affect a persons identity. Another aspect of Structural Functionalism is that, sport is seen as a vital tool in successfully maintaining the state of equilibrium, it is said to instil desired values and attitudes (Williams and Kolkka 1998; Malcolm 2008). Therefore a Structural Functionalist would argue that by playing football I learned the desired values and attitudes such as conformity to rules, respect and self-control which would contribute to maintaining a state of equilibrium. However, Structural Functionalism only takes into account the structure of society and not individual agency therefore provides no explanation in understanding how human beings make important decisions, such those which lead to me choosing to play football or how my current social world was created unlike Bourdieus Habitus and Capital which explains how class habitus confined me to the choice of football (Malcolm 2008; Williams 1994; Best 2003). In 2008 the FA rolled out the RESPECT campaign across all levels of football, in respon se to a range of behavioural problems surrounding the game. The campaign was designed to protect players and referees and create an environment in which sport can be enjoyed but also have wider benefits to society. I played under the RESPECT campaign when it was first introduced and on reflection, I found it reinforced the desired values and attitudes which are required not only on the football pitch but also in wider society (RESPECT: Four Years On. 2012; Malcolm 2008). A Structural Functionalist would view the RESPECT campaign as a positive step to creating a state of equilibrium (Williams Kolkka 1998). It is evident that Structural Functionalism highlights how I have been a part of maintaining a successful societal system and also the positive effect in which sport has had on my life however it offers no reasoning as to why I became involved in football. . The Agency theory, Symbolic Interactionism can be applied in attempt to gain an understanding of my involvement within football. George Herbert Mead is said to be the founding Father of Symbolic Interactionism. Hewitt (2000 in Armstrong 2007) defines Symbolic Interactionism as a theory which helps human beings define and give meaning to experiences, allowing them to create an individual and unique identity. The main assumption of Symbolic Interactionism is that society is created and maintained by social interaction: we are all actors on a stage who generate meaning through what we do and who we do it with (Craig Beedie 2010 p.61). This draws upon my decision to join a football club; it allowed social interaction to occur which consequently constructed my own social world. Malcolm (2008) furthers Craig and Beedies (2010) assumption by highlighting the focus upon the individual and the way in which they interpret and make sense of the world in which they live in. There are two widely researched areas within Symbolic Interactionism, Socialisation and Subcultures. Firstly, Socialisation focusses upon who becomes involved in sport and is developed through learning to read, understand and interpret symbols to aid individuals in becoming members of society (Best 2003). Cottingham (2012) states how interpreting symbols in the correct manner is a fundamental process, as it increases focus and wider understanding of an object, Gilbert (1994) furthers Cottinghams (2012) statement by adding, that the constructs are grounded within the minds of those who experience the perceived symbolic actions (p. 142). On reflection, throughout the years I have understood and interpreted symbols whilst playing football to aid my socialisation. For example when I first began to attend training sessions at Wakefield Ladies F.C, by interpreting and understanding the coaches I was able to demonstrate competence which led to being selected on a match day and also accepted by the rest of the team on a social level due to my ability to prescribe to the groups norm. It could be argued that my behaviour at Wakefield F.C. Ladies was due to previous experiences; specific symbols became grounded in my mind throughout my development from junior level to the open age therefore this would have led to improving my process of socialisation throughout the years (Best 2003; Gilbert 1994). This example can also be related to the second research area within the Agency debate, Subcultures. By prescribing to the groups norms in terms of beliefs and practices I was accepted and became part of a socially defined group, further creating myself a specific identity (Craig Beedie 2010). I confirmed this identity through not only Symbolic Interactionism but also symbolic consumption as I have specific Wakefield F.C. Ladies clothing which I am required to wear for training, matches and other events, these items of clothing have a specific meaning of being a part of the team therefore is an effective tool in creating my identity (Armstrong 2007). It is clear that by applying Symbolic Interactionism to my own position within contemporary society I can begin to understand why events occurred and why I was accepted into the team. However Symbolic Interactionism is often criticised for over emphasising individual agency and failing to take into account structural inequalities and constraints such as race, gender, class and ethnicity (Craig Beedie 2010). On reflection, this weakness can be applied to my example as, playing for Wakefield F.C; the mens section of club was deemed superior and was seen in a much more favourable perspective to the Womens section. This was a constraint which we had to regularly deal with and included reduced funding compared to the mens section and poor training facilities. Therefore we had a barrier to overcome whilst attempting to build a successful team. This weakness highlights how Agency theories do not take into account power systems as a Post-Dualist theory would. Bourdieu would argue that this barrier would not create a working system and would affect my interpretation of experiences, as any experiences related to this constraint are likely to be deemed negative (Best 2003). It could be argued that the Agency theory, Symbolic Interactionism helps explain my interpretation of my own social construct but still with some constraints. A third theory which can be drawn upon is the post-dualist theory, Bourdieus Habitus and Capital, which takes into account both structures in society and individual agency (Craig Beedie 2010). Bourdieus work was based upon empirical and theoretical investigations; his work was also in relation to sport, unlike Structural Functionalism and Symbolic Interactionism. They are theories that were not originally based around sport but were later applied and adapted to help offer a sociological explanation of sport. Bourdieu developed a social framework from his empirical and theoretical investigations which involved Habitus, Capital and Field; I will use Habitus and Capital in attempt to explain my involvement with football. Firstly, Capital can be defined as power and Habitus is defined by Elliott (2009) as a structuring feature with an infinite capacity for moulding individuals. Habitus is internalised as a second nature, as individuals we acquire habits, either knowingly or unknowingly, from a structural context and we use these practices to live out our everyday lives (Best 2003 p.204). Bourdieus work links class habitus and taste extremely closely; this can be applied to my position within society as it could be argued that both class habitus and taste led to my choice of football. It is clear that the subconscious decision to develop an interest in football is due to my class habitus and the confinement of my families working class background (Best 2003). The sport of football reflects class distinctions and represents the class I belong to; if I was born into an upper class family I may have developed an interest in other sports such as Rugby Union or Polo (Best 2003; Tomlinson 2004). Furthermore, my Fathers taste and class habitus will have affected my subconscious decision, as he had already developed specific practices; including supporting and playing football therefore this would have influenced the practices I developed whilst growing up (Best 2003). Bes t (2003) argues that despite us developing different practices to make a distinction between ourselves and others, people who live within the same social field are likely to share the same habitus, therefore people who I were brought up around all had a specific interest in football which is another reason why I may have been inclined towards football. Finally, it can be argued that Bourdieus class habitus can be applied best to explain my interest in football as it focusses upon where my interest originates from unlike the other Structural Functionalism and Symbolic Interaction. Another aspect of Bourdieus work which can be applied to my position within football is his work involving the body and the creation and reproduction of social differences that can be displayed by the body, one way it can be displayed is through accent (Craig Beedie 2010). A strong Yorkshire accent is often related to the working class therefore this is a form of cultural capital in the embodied state (Laberge 1995). Social differences in terms of cultural capital can be identified when I play football for University because part of my cultural capital is a Yorkshire accent therefore this is not the norm within the University team, as the majority of players are from the Middlesbrough area (Craig and Beedie 2010; Laberge 1995). This differs from when I played football for Wakefield F.C. Ladies, as the majority of players were from the same area therefore shared the same accent. This highlights a difference in individual agency and also the importance of cultural capital. Bourdieus w ork has been criticised over the years, Elliott (2009) argues that Bourdieus work takes the economy for granted and does not take into account the role of economic issues upon social life, Elliott (2009) furthers his argument by accusing Bourdieu of elevating cultural capital over economic capital. This can clearly be seen as despite Bourdieus work leading me to define how I came to develop an interest in football, however it has not taken into account the economic constraints which I faced such as cost of travel, kit and also subs after each match. It is evident that this is an economic force which was a barrier to me. In terms of my example economic capital is much more significant than Cultural Capital, economic capital was a barrier where as cultural capital just highlights a difference between team members. In conclusion, it is evident that all three theories can be applied to my position within contemporary society however after taking into consideration their strengths and weaknesses along with application, I believe Bourdieus post-dualist theory applies best as it takes into consideration the structures within society but also the agency of the individual (Craig Beedie 2010). Bourdieus Habitus and Capital allows an explanation of the origins of my interest in sport, Symbolic Interactionism and Structural Functionalism cannot do this. They only offer significant explanations of what sport has offered me and how it has contributed to the identity in which I hold today. Therefore it is clear that Bourdieus work is the most complex and offers a better understanding of my interest in sport and my position within contemporary society.

Brave New World Compared To Utilitarianism

Brave New World Compared To Utilitarianism The story Brave New World presents us to the future world A.F (after Ford) where the government institutionalizes the advantages of technology to the fullest. The reader is informed that human beings are no longer produced naturally anymore. In A.F, technology is used to generate identical boys and girls and place in to classes where they are programmed to be the most efficient at what they do. The utilitarian view and Brave New World both claim that individualistic views are irrelevant. Both the utilitarian and the philosophy of the world state both promote the greatest good principle. On the other hand Mill would oppose to Brave New World because it does not take up that course of nature and or is not based off real human experiences. Mill opposes to social arrangements. The foundation of the world state in Brave New World reveals similar philosophy to the utilitarian view, but not completely. In the sense of Brave New World and the utilitarian view, both cases take a stand point that reject individualisms. In Brave New World, there is no room from individual views or thoughts. In fact it is impossible for any case to even create their own thought. From the second they are obtained from the test tube, babies are conditioned to have limited thoughts and ideas. They are conditioned to only the progression of their function once labeled into the five categorize of castes. For example the Delta caste, once the babies reach the age of eight months, they are conditioned to hate flowers and books. Babies were placed on the floor where they could see a flower and book across the room. The director waited for the babies to show signs of happiness while playing with the flowers and books. A signal was given in which released a terrifying noise accompanied by an electric shock. Why go to the trouble of making it psychologically impossible for deltas to like flowers? (Huxley, 22) The D.H.C replies by explaining that if the delta class was conditioned to like the nature (flower), less time would be spent in the factories where they are most efficient. A love of nature keeps no factory busy. (Huxley, 23) I like to compare the brave new world to a business or a team. The old saying that reflects the brave new world could be said like this, Theres no I in TEAM. The brave new world is programmed around profit and efficiency just as a business is structured around supply and demand. In order for the world state to obtain its social goal of social stability; every caste has to work in concordance of their function. Therefore with each caste being conditioned / taught their function at any early stage will set aside or leave no room for their behavior to act out of concordance. In other words castes are conditioned to fear anything else then what their duty is. That is the secret of happiness and virtue- liking what youve got to do. All conditioning aims at that: making people like their unescapable social destiny (Huxley, 16) By obtaining their objectivity of social stability will then reinforce or create a happy community. This principle in terms refers to Mills greatest happiness princi ple. Both Brave New World and the utilitarian view share the greatest happiness principle. Both Mill and Brave New World reject the importance of individualism. It is wrong to make all individuals happy because it is nearly impossible to obtain such a thing. In doing so it would disrupt the natural balance of experiences. This is where Brave New World and the utilitarian view have their differences. In the utilitarian view Mill provides to tell us that individuals need to experience pain and pleasure. Huxley sets up a perfect world where no pain is experienced. Mill takes into account that it is nearly impossible conceal people from pain. If we did try to conceal humans from pain this would distort humans nature itself. This is very important to a utilitarian because the ultimate end of happiness/pleasure come through pre existing experience. This is why Mill claims we should not have social arrangements. In the philosophy of Brave New World, alpha through gamma castes are given reason to why they should behave in a particular form or matter. Mill would oppose to the brave new world. I think mill would argue chapter two of the book where babies are being conditioned to fear books and nature. Mill would come to say that social stability comes through the natural course of what humans learn through their own experiences. In other words, mills view of human nature itself should conduct people to work together. The brave new world would seem non-natural to Mill. Another difference between Brave New World and the utilitarian is on the topic of pleasures/happiness. In Brave New World, Huxely creates his perfect world where everyone is happy, but happiness is never defined. Brave New World only accompanies one type of pleasure, which is a bodily pleasure. In the utilitarian view, Mill distinguished between two types of pleasure: intellectual pleasures and bodily pleasures. This is to disprove that Brave New World practices a perfect utilitarian standpoint. When answering the question to whether Brave New World practices utilitarianism the answer is yes and no. However it does highlight the fundamentals of utilitarianism. Both Brave New World and utilitarianism do reject individualism and also formulate around the greatest good principle. It is more important to have general happiness for the greatest amount as it is to reach to social goal of social stability which creates for a happy community in Brave New World. But Brave New World lacks the course of nature. A utilitarian does oppose to social arrangement. It is important for humans to have their own experiences through the course of nature. Another aspect that Brave New World is missing is pain and the variety of pleasures. Brave New World only allows for one pleasure (bodily pleasures) and has an absence of pain. Where as a utilitarian can experience two types of pleasures (bodily and intellectual) and also experiences pain. Therefore Brave New World does not practice perfect util itarianism.

The Pact Essay example -- Pact Analysis Essays

The Pact Assignment I found it difficult to relate with the book, The Pact, for near the first half of the story. The three boys, Rameck, Sam, and George all grew up in impoverished neighborhoods in New Jersey. They were surrounded by drugs, violence, theft, prejudice, and death. None of the 3 had a father figure within their home while growing up and discovered that it was extremely difficult to find any positive role models within their area. As kids, Sam and Rameck both caved under the peer pressure and became entangled in immoral activity. Rameck had even let adrenaline take over during a fight and stabbed a man in the thigh with a switchblade. As a result he spent 4 days in jail, some time on house arrest, and faced attempted murder charges, which were later dropped. Sam also spent 4 weeks in juvenile detention at a similar time for a mugging he had participated in. I am very fortunate to have never been put into this type of position. It makes me feel quite selfish for ever complaining about a negative situation in my own life. As very young children they had the understanding that one day they may be shot and killed. Most children are entirely sheltered from any type of violence, death, and immoral behavior, at least until they are tossed into the public school system. I was one of those children. My parents never mentioned to me any type of wrongdoing which in reality is considered commonplace in our perfect America. Though everyone pretended the bad wasn‘t there, that does not mean that it had never been experienced. As a young child my family did go through some problems. My father wasn’t home much, either doing his job, traveling from plant to plant (which were states apart) as a modular home inspector, or doi... ...idates/bush.new.html> â€Å"Economy.† Wikipedia, The Free Encyclopedia. 4 Nov. 2004. â€Å"George Bush.† The White House. 4 Nov. 2004. â€Å"George H.W. Bush.† Famous Texans. 5 Nov. 2004. Miller, Roger. â€Å"Bush & Bin Laden- George W. Bush had ties to Billionaire Bin Laden Brood.† American Free Press. 5 Nov. 2004. â€Å"President Bush, Jordanian King Discuss Iraq, Middle East.† The White House. 10 Nov. 2004. â€Å"President George W. Bush.† The White House. 4 Nov. 2004.

Comparing Boys and Girls by Alice Munro and A Clean Well-Lighted Place by Hemingway :: comparison compare contrast essays

Importance of Foils in Boys and Girls and A Clean Well-Lighted Place A Handbook to Literature says that the word "foil" literally means a "leaf" or a sheet "of bright metal placed under a piece of jewelry to increase its brilliance" ("Foil"). Thus when applied to literature, the term refers to "a character who makes a contrast with another, especially a minor character who helps set off a major character" (Barnett et al. 1331). For example, a foolish character may place a wise character's wisdom in a stronger light, or a cowardly character may make the hero's actions appear even more courageous. A foil is frequently an antagonist or confidant, but whoever the foil might be, the purpose is to illuminate one or more significant traits, attitudes or actions of a main character ("Foil" NTCE). In the story, '"A Clean Well-Lighted Place," by Ernest Hemingway, the younger waiter is a foil for both the older waiter and the old man who comes to drink in the café. The older waiter is concerned for the old man who has tried to kill himself. He understands that there are many lonely people who need a safe, well-lighted place to escape loneliness at night. The older waiter makes the comment near the end of the story that "each night I am reluctant to close up because there may be someone who needs the café" (1172). The older waiter is sympathetic to the old man because he himself is lonely. He confesses that " I am of those who like to stay late at the café, with all those who need a light for the night" (1172). On the other hand, the younger waiter has a wife to go home to and is irritated at the old man because he will not leave. He even says to the old man, who is deaf, "You should have killed yourself last week" (1170). This cruel remark contrasts sharply with the older waiter's characteristics of compassion, friendliness, and tolerance. In the story, " Boys and Girls," by Alice Munro, Laird is the foil for his sister, the narrator of the story. When the children are young, Laird's behavior contrasts with the maturity and responsibility shown by the girl. While she is busy watering the foxes, he goes off and swings "himself sick . . . going around in circles" or tries to catch caterpillars (987).

The Importance of Accountability and Responsibility

What is the importance of accountability and responsibility? Accountability and responsibility are two important values individuals can exercise in their daily lives, and workplace. They really go hand in hand with each other. By acting responsibly people will learn to trust that you will do what you say you agree to. It then in turn lets people feel like you can be counted on. When people are accountable to each other a bond of trust is built allowing for honest opinions and ideas. The sense of one being responsible puts trust in a relationship.Accountability and responsibility allows people to exercise autonomy with the expectation that they will feel more invested in and, therefore, will perform better, more efficiently and more creatively. If you actively practice accountability and responsibility in such places like the workplace, or with friends you tend to feel more prideful and have ownership. This also builds trust and secures a bond. With my work experience in the military responsibility and accountability is greatly increased when you have a set order of rules to follow and abide by.Being responsible in the US Army has got to be one of the utmost important in my opinion. The obligation for the proper, custody, care, and safekeeping of property or funds entrusted to the possession or supervision of an individual needs one to be held accountable. Accountability is being responsible or answerable for an action. By taking ownership of your actions and not make excuses makes you also more reliable. People have a hard time believing in you once they feel they have been lied to or cheated.Gaining credit or accountability takes time and is hard work if the trust is broken. It is better to be honest and say what you mean. By giving your word make sure to follow through. This shows ownership. It also makes people show you being accountable to your word. The obligation you show to yourself or another is important in showing you are responsible and can handle si tuations. The importance of it is huge; it shows a high character trait and unselfishness by not just looking out for your own interest.A solider must behave and be responsible in all scenarios they are in. even if it’s in uniform or without. It increases when soldiers believe that they have personal control over their mission performance, performing out of desire to do well instead of just following orders. A lot of studies show that when a person shows desire to have control over a job they try perform at a higher level. They even solve problems better. Accountability and responsibility play major roles in a person’s character and how they view to complete the mission.They have a positive psychological disposition and feel confident physically. These two words Responsibility and accountability are two of the main factors in being a successful Soldier in today’s U. S. Army. You must be a responsible soldier if you want to make it through deployment alive. There are so many situations that can be handled incorrectly if you slack off and not care if the proper attention is given. A worse situation would be affecting the lives of other soldiers and putting them in harm’s way.

Taco Bell Marketing

08 Fall Introduction Hong Kong is known as being a very multinational and diversified city not only in Asia but also in the world. Not only is Hong Kong a paradise from a financial perspective, but it is also a great country in terms of the standard of living. As Hong Kong has a very diversified culture and a mix of various ethnicities, there isn’t a lack of food options and results suggest that 1 to 4 Hong Kong respondents prefer to dine out and prefer to spend up to HKD$1500 a month.Which looking at the results creates the ideal opportunity in opening a relatively new fast food concept, which provides a different cuisine from the current trends in a fast food format into the Hong Kong market. Environmental Analysis SWOT Analysis Strengths| Weaknesses| 1. Established a huge brand awareness and loyalty. Tremendous amounts of consumer satisfaction. | 1. Local consumer tastes need to be adapted towards Mexican cuisine. | 2. High Quality products, at relatively reasonable prices. | 2. Property prices are relatively expensive, high operating costs. | 3.Quite new concept could create attention and buzz. | 3. Not a very health conscious menu could be unappealing to target users. | 4. Sole Mexican cuisine fast food concept chain. | | Opportunities | Threats| 1. Introduce Home/Office delivery services. | 1. Existing well established fast food chains, e. g. McDonalds, KFC, Subway, Cafe de Coral etc. | 2. Experiment with local needs/taste, incorporate local flavors and delicacies. | 2. May not be appreciated by the Hong Kong public. | 3. Possibility to develop drive through, to create ease of accessibility for consumers. 3. Existing Mexican restaurants that have established brand loyalty amongst Hong Kong customers. | 4. Establish chains where students and working people can easily access. E. g. office buildings, university campuses, shopping malls etc. | | PEST Analysis Political: The political condition in Hong Kong is relatively stable, hence introducing an Ame rican based fast food chain, wont have any impacts or create any problems from a political aspect. As Hong Kong isn’t facing any political distress or disturbances domestically or internationally. Economical:There are several economical impacts that will incur as Taco Bell starts its operations in Hong Kong. First of all, starting a new fast food chain would create domestic employment, as jobs will be opened up towards the local citizens. Furthermore everyone earning will then pay taxes that will result in an increase in government revenue as the company gradually starts to increase its operations within Hong Kong premises. Social: The social factor also goes on to play a huge role when establishing a new fast food chain, as this acts upon the consumers’ values and beliefs.Many people are known to be relatively health conscious, hence therefore an aspect that Taco Bell will have to consider is the quality and the healthiness of the food that will be served to the local consumers. If the quality of food is compromised it could then impact the demand for the food and could hinder the company growth. Furthermore besides the food element, Taco Bell will also have to consider its Corporate Social Responsibility factors of treating their employees in an adequate manner and rewarding them with what they deserve, and also the environment factor and to maintain the clean environment Hong Kong stresses, nd to reduce waste and place heavy emphasis on packaging their food with recyclable and biodegradable materials. Technological: Technology is shown to be developing and rapidly changing all around the world. Hong Kong is known to be a very technology based country, where majority of the business is done all over technology, hence therefore there are some technological factors to which Taco Bell could adapt to in order to bring positive impacts to the chain. One method would be to adapt company websites on which the menu and other promotional services can be placed, in order to increase convenience for users.Besides websites we are currently living in the Smartphone eras, hence developing apps based on the website and possibly exploiting the opportunities of providing services on-the-go and the ability to deliver from the apps can definitely produce positive growth to the firm. Therefore seeking these technological methods can definitely increase the company value. Hong Kong Fast Food Industry Trends Marketing Analysis As Taco Bell enters the Hong Kong fast food industry, it will have to create immediate effects, due to the existing competitors that have already established themselves within the market.Franchises such as McDonalds and KFC, have established themselves as the pioneers of bring western food to Hong Kong in the late 70s and 80s. Which has triggered further foreign investors such as ‘Pizza Hut’ ‘Burger King’ to name a few. Alongside local entrepreneurs who have obtained a significant market share w ith ‘Cafe de Coral’, ‘Maxims’ and ‘Fairwood. ’ McDonalds and KFC are shown to have the top shares in the HK fast food industry at 22% and 14% respectively. Whereas the local franchises combined have only managed 10%.The rest is accumulated with the other foreign franchise chains, which each have market shares below the 10% mark. Which will not significantly impact Taco Bell. Besides fast food, bringing in a Tex-Mex cuisine won’t be something new to the Hong Kong public, as there are a few Mexican restaurants that provide similar products and caters to the public needs. However Taco Bell tends to hold competitive advantage with the fact that it has an established brand name and the ability to serve quick, good quality and reasonable food items which correlates with what the restaurants serve. Target MarketThe main target market of this fast food chain is mainly aimed at the working population, students and teenagers of Hong Kong. As the f act that it is a fast food chain, its main objective is to provide quick serviced food at reasonable prices, hence incorporating working and student budget people, rather then the high-end consumers of Hong Kong. Besides the financial element, the population who are keen on a different cuisine of food, targeting the diversified population of Hong Kong, and not only to one specific ethnicity but the citizens who are on a certain budget is the main target market.Marketing Mix Variables Price: It will also have to consider the budget levels of the chosen target market. As setting an optimal level would then result in a demand, whereas if the price is placed too high, it could hinder demand and if price the price is placed too low, although it may create a large demand, however operating costs might not be covered and could result in financial losses. Product: The product will be the standardized menu that has been set all around the world. This will include the food items which taco be ll is known to be most famous for.Although it will serve the standard types of food items, in order to suit the Hong Kong market it could also then explore the tastes and trends of the local population and their eating habits, which could be incorporated within the restaurant menu. Place: The perfect locations to reach out to their consumers, would be to open their branches within our minutes away from local university campuses, this would result in easy accessibility for the students who would be able to pick up and go, or have the option to eat within the restaurant premises.Besides catering to the students, to make it convenient for the working population of Hong Kong, the best locations would be opening stalls and restaurants within an office building premise or shopping malls which are placed around the commercial areas of Hong Kong, in order to create ease of accessibility to the working population of Hong Kong. Promotion:Methods such as advertising is a great opportunity, as Taco Bell is already a well established fast food chain, hence posting advertisements on local newspapers and magazines can immediately create effects as the reports show that 1 in 7 people in Hong Kong read some sort of newspaper or magazines on a daily basis. This method is the most appropriate in terms of creating brand awareness within Hong Kong. Furthermore, through the aid of promotional websites such as www. groupon. com. hk and www. beecrazy. com. hk that promote upcoming products, services and offers can definitely help reach out to their potential consumers and create demand.These methods can definitely bring positive results, once the promotion period starts. Conclusion To conclude by implementing the correct marketing mix methods and taking account of the various factors which was looked through in the PEST analysis, it can be drawn to conclusion that although Taco Bell will enter the market with relatively high competition, however due to the already well established br and name and the fact that its products tend to differ quite significantly in comparison to the leading competitors, it can gain from being diverse.